Will ‘never’ put her footwear line on sale

Kuwait Times - - LIFESTYLE -

The 49 year-old fash­ion de­signer - who co-founded the lux­ury de­signer brand Jimmy Choo in 1996 where she stayed at the helm of the brand be­fore leav­ing in 2011 af­ter 16 years - has ad­mit­ted she doesn’t in­tend on ever re­duc­ing the price of the shoes in her epony­mous la­bel, be­cause she doesn’t be­lieve peo­ple feel “great” when they wear sale items. Speak­ing to The Daily Tele­graph news­pa­per, the brunette beauty said: “We’re never go­ing on sale. No­body ever feels great buy­ing some­thing on sale, and depart­ment stores have cre­ated this prob­lem in the mar­kets be­cause they’ve trained ev­ery­one to wait for sales.” And the cre­ative mas­ter­mind has re­vealed she has care­fully cre­ated the footwear to feel com­fort­able and “kick a**”, and she has pur­pose­fully de­signed “time­less pieces” for the Ta­mara Mel­lon brand be­cause she wants to sell items that can “al­ways” be sold on­line and never go out of fash­ion. Speak­ing about her cre­ations, she said: “My shoes are for look­ing great, feel­ing com­fort­able - and kick­ing a**. “Women are not shop­ping in the same way they used to ... they want an hon­est price. They also want to buy some­thing to­day and wear it to­mor­row, which is why we’ll have time­less pieces that will stay on­line al­ways, as well as a ‘Lab’ col­lec­tion fea­tur­ing some­thing new ev­ery month.” Mean­while Ta­mara has re­vealed she prides her­self in her abil­ity to run in heels, and be­lieves a good pair of stilet­tos can brighten any­one’s day. She said: “I can run in heels. Ac­tu­ally I pride my­self on how fast I can run in heels. Heels aren’t anti-fem­i­nist. They have noth­ing to do with look­ing sexy for men - they’re not there for men’s ben­e­fit, but our own. “If you put on a great pair of heels, it’s mood al­ter­ing and I al­ways feel em­pow­ered in high heels. One thing I’m tired of, though, is be­ing in pain.”

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