KIB spon­sors ‘How to Use PR’ Work­shop at GUST

Kuwait Times - - LOCAL -

Kuwait In­ter­na­tional Bank (KIB) re­cently spon­sored the ‘How to Use PR’ work­shop, a two-day ed­u­ca­tional sem­i­nar or­ga­nized by the Pub­lic Re­la­tions (PR) Club at Gulf Univer­sity of Sci­ence and Tech­nol­ogy (GUST). The Bank’s spon­sor­ship of the event came in line with its con­tin­u­ing ef­forts to sup­port youth and stu­dents across all ar­eas. It also fell un­der the um­brella of KIB’s on­go­ing strate­gic part­ner­ship with the GUST PR Club.

The work­shop fea­tured Ahmed Al-Mutawaa, CEO and Founder of Mubaader Ser­vices, who ad­dressed the key role pub­lic re­la­tions plays in the success of small and medium sized busi­nesses, ex­plor­ing how as­pir­ing en­trepreneurs can best uti­lize this fun­da­men­tal com­mu­ni­ca­tions area for both per­sonal and pro­fes­sional de­vel­op­ment. Through­out his sem­i­nar, Mutawaa en­cour­aged stu­dents to be­lieve in their own abil­i­ties, call­ing on them to iden­tify their per­sonal strengths and ar­eas of pas­sion in or­der to re­al­ize their am­bi­tions and turn their projects into a re­al­ity.

Nawaf Na­jia, Manager of the Cor­po­rate Com­mu­ni­ca­tions Unit at KIB said: “Our spon­sor­ship of this work­shop comes as part of our on­go­ing sup­port of the PR Club at GUST. It also stems from our be­lief in the im­por­tance of en­hanc­ing aware­ness and un­der­stand­ing about the field of pub­lic re­la­tions amongst youth, espe­cially given that this key com­mu­ni­ca­tions area is con­sid­ered to be a fun­da­men­tal com­po­nent of both suc­cess­ful busi­ness and mod­ern advanced so­ci­eties.”

He fur­ther added: “KIB firmly be­lieves that youth are one of the most im­por­tant as­sets a coun­try has, and they play a ma­jor role in driv­ing national de­vel­op­ment and growth. This is why KIB con­tin­u­ously seeks out op­por­tu­ni­ties to help sup­port this seg­ment, in line with our so­cial re­spon­si­bil­ity commitment to­wards sup­port­ing ed­u­ca­tion and youth-fo­cused ini­tia­tives.”

Na­jia re­it­er­ated that KIB is com­mit­ted to in­vest­ing in young lo­cal tal­ents, ac­tively par­tic­i­pat­ing in var­i­ous youth-led events and ac­tiv­i­ties, and of­fer­ing sup­port to nu­mer­ous youth-driven projects. The Bank also aims to main­tain an on­go­ing open di­a­logue with the youth pop­u­la­tion in Kuwait, uti­liz­ing ev­ery avail­able com­mu­ni­ca­tion chan­nel, in­clud­ing so­cial me­dia, in or­der to bet­ter un­der­stand their needs and in­ter­ests. Within this con­text, the Bank strives to of­fer in­no­va­tive bank­ing prod­ucts and ser­vices espe­cially de­signed to cater to the needs of youth - in­clud­ing the Shabab Al-Dawli Ac­count, which com­bines the ben­e­fits of sav­ing and in­vest­ment.

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