British Airways takes a liberty
Top British brand Liberty London has created an exclusive range of washbags for customers flying in First with British Airways. The sleek, slim and stylish washbags feature a contemporary look using a range of carefully chosen prints from Liberty London’s vast textiles archive, updated for today’s modern traveller.
The new Liberty London First washbags appear on board from January 7, 2017. Throughout the year further print designs will be added to the collection, giving British Airways customers the opportunity to enjoy even more of Liberty London’s iconic style.
Troy Warfield, British Airways’ director of customer experience said, “Liberty London is an iconic British brand so it’s fantastic to work in partnership with them to offer our customers flying in First the very best and most eye-catching washbags in the sky.
“We’re sure that the washbag’s contemporary design, featuring some of Liberty London’s most beautiful prints, will make them highly sought after and a collector’s item in their own right.
“They perfectly compliment British Airway’s stylishly understated First cabin to enhance the travelling experience for our First customers.” James Millar, Liberty London’s design director said, “We are thrilled to partner with British Airways on this exciting project! We wanted to create a product with longevity that customers can enjoy time and time again, and that showcases Liberty London’s expertise with print and colour.”
The women’s washbag features ‘Christelle’, an eye-catching oriental inspired floral print, and comes complete with a convenient wristlet. The men’s washbag features a black embossed textured exterior, with ‘Felix Raison’ paisley motif printed lining.
Prints for both the men and women’s Liberty London washbags were chosen to reflect British Airways’ own colour scheme and contain a range of carefully chosen skincare and well-being products provided by Aromatherapy Associates, respectively.
Initially the new Liberty London wash bags will be introduced on British Airways’ A380 Heathrow to Los Angeles red carpet route and then they will be offered to customers flying in First on the rest of the airline’s worldwide network.
First customers can enjoy dedicated check-in desks and Fast Track access to British Airways’ network of exclusive and luxurious lounges around the world, in addition to the Concorde Room in London Heathrow’s Terminal 5. Those flying from Dubai can sample the latest addition to the network with the prestigious Concorde Room at the new British Airways lounge that opened in Dubai International Airport’s newly built concourse D earlier this year.
Once on board customers can enjoy their own private, spacious suite, with a fully flat bed, complete with mattress and a crisp white cotton duvet to sleep during their flight. Or unwind watching thousands of hours of the latest movies and TV shows thanks to British Airways High Life Entertainment on widescreen TVs, and enjoy delicious five star in-flight dinning served by attentive cabin crew at 35,000 feet.
MANAMA: Participants pose for a group picture at Zain B2B Forum