Zain’s re­gional B2B Fo­rum fo­cuses on en­ter­prise needs Re­gional tele­com leader lead­ing charge in in­no­va­tion

Kuwait Times - - BUSINESS -

The sec­ond an­nual Zain Group Business-to-Business (B2B) Fo­rum was hosted by Zain Bahrain last week and fo­cused on so­lu­tions geared at meet­ing the needs of en­ter­prises across the re­gion. The two-day event drew se­nior ex­ec­u­tives from Zain Group op­er­at­ing com­pa­nies to eval­u­ate their B2B per­for­mance, as­sess the op­por­tu­ni­ties pre­sented by this im­por­tant mar­ket seg­ment, and de­fine strate­gies and poli­cies to con­sol­i­date the Group’s lead­er­ship po­si­tion in this area.

En­ter­prise users typ­i­cally re­quire so­lu­tions that of­fer greater flex­i­bil­ity, con­nec­tiv­ity, scal­a­bil­ity, se­cu­rity, and pro­cess­ing power, as well as an abil­ity to be ac­cessed from lo­ca­tions around the world. Zain’s B2B so­lu­tions help or­ga­ni­za­tions of all sizes, rang­ing from small and medium size en­ter­prises (SMEs) through to the largest cor­po­rates, with spe­cial­ized prod­ucts and ser­vices aimed at meet­ing their unique needs.

B2B rep­re­sents tremen­dous growth op­por­tu­ni­ties for op­er­a­tors in the MENA re­gion, lag­ging be­hind in­ter­na­tional mar­kets where B2B business ac­counts for more than 20 per­cent of over­all rev­enue.

A par­tic­i­pant of the two-day fo­rum Zain Group CEO, Scott Ge­gen­heimer said, “When it comes to in­no­va­tion, Zain Group is lead­ing the charge in all its op­er­at­ing mar­kets by pro­vid­ing a world class cus­tomer ex­pe­ri­ence and in­vest­ing in in­te­grated value propo­si­tions cov­er­ing mo­bile, fixed line, data cen­ter-based and In­ter­net of Things (IoT) so­lu­tions. We have con­tin­ued to grow our mar­ket share in the re­gional en­ter­prise seg­ment, which in­cludes gov­ern­ment, cor­po­rate, SMEs, and small of­fice and home of­fice (SoHo) cus­tomers.”

Ge­gen­heimer added, “Zain is evolv­ing to be­come an in­te­grated dig­i­tal ser­vices provider, and the En­ter­prise sec­tor is a sig­nif­i­cant part of achiev­ing this vi­sion.”

To bol­ster its en­ter­prise of­fer­ings, Zain has re­cently made strate­gic in­vest­ments in smart city con­sult­ing firm, neXgen and mo­bil­ity so­lu­tions de­vel­oper and con­sul­tancy firm FOO, as well as en­ter­ing into agree­ments with world lead­ing tech­nol­ogy so­lu­tions providers. Ad­di­tion­ally, Zain has im­ple­mented nu­mer­ous data mon­e­ti­za­tion ini­tia­tives across all its mar­kets, de­liv­er­ing an af­ford­able and com­pelling dig­i­tal lifestyle ex­pe­ri­ence to in­di­vid­ual and en­ter­prise cus­tomers.

Zain is a lead­ing telecom­mu­ni­ca­tions operator across the Mid­dle East and Africa, pro­vid­ing mo­bile voice and data ser­vices to over 45.8 mil­lion ac­tive cus­tomers as of 30 Septem­ber, 2016. With a com­mer­cial pres­ence in 8 coun­tries, Zain op­er­ates in: Kuwait, Bahrain, Iraq, Jor­dan, Saudi Ara­bia, Su­dan and South Su­dan. In Le­banon, the Group man­ages ‘touch’ on be­half of the gov­ern­ment. In Morocco, Zain has a 15.5 per­cent stake in ‘INWI’, through a joint ven­ture.

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