Zain’s regional B2B Forum focuses on enterprise needs Regional telecom leader leading charge in innovation
The second annual Zain Group Business-to-Business (B2B) Forum was hosted by Zain Bahrain last week and focused on solutions geared at meeting the needs of enterprises across the region. The two-day event drew senior executives from Zain Group operating companies to evaluate their B2B performance, assess the opportunities presented by this important market segment, and define strategies and policies to consolidate the Group’s leadership position in this area.
Enterprise users typically require solutions that offer greater flexibility, connectivity, scalability, security, and processing power, as well as an ability to be accessed from locations around the world. Zain’s B2B solutions help organizations of all sizes, ranging from small and medium size enterprises (SMEs) through to the largest corporates, with specialized products and services aimed at meeting their unique needs.
B2B represents tremendous growth opportunities for operators in the MENA region, lagging behind international markets where B2B business accounts for more than 20 percent of overall revenue.
A participant of the two-day forum Zain Group CEO, Scott Gegenheimer said, “When it comes to innovation, Zain Group is leading the charge in all its operating markets by providing a world class customer experience and investing in integrated value propositions covering mobile, fixed line, data center-based and Internet of Things (IoT) solutions. We have continued to grow our market share in the regional enterprise segment, which includes government, corporate, SMEs, and small office and home office (SoHo) customers.”
Gegenheimer added, “Zain is evolving to become an integrated digital services provider, and the Enterprise sector is a significant part of achieving this vision.”
To bolster its enterprise offerings, Zain has recently made strategic investments in smart city consulting firm, neXgen and mobility solutions developer and consultancy firm FOO, as well as entering into agreements with world leading technology solutions providers. Additionally, Zain has implemented numerous data monetization initiatives across all its markets, delivering an affordable and compelling digital lifestyle experience to individual and enterprise customers.
Zain is a leading telecommunications operator across the Middle East and Africa, providing mobile voice and data services to over 45.8 million active customers as of 30 September, 2016. With a commercial presence in 8 countries, Zain operates in: Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5 percent stake in ‘INWI’, through a joint venture.