Chevrolet Alghanim promotes kind driving Sponsorship activities in 2016 Yellow Parade
As part of its ongoing commitment to promoting safety and kindness on the road, Yusuf A. Alghanim & Sons Automotive, the exclusive distributor of Chevrolet Alghanim, has participated in and sponsored for the second year in a row the Yellow Parade organized by Alnowair, a non-profit initiative founded by Sheikha Intisar Salem Al-Ali Al-Sabah that aspires to spread positivity in Kuwait through campaigns and activations. Coinciding with the World Kindness Day, the Yellow Parade and kindness carnival, which hosted over 100 vehicles and dozens of motorbikes along with representatives from many organizations, aim to promote kindness and empathy on the road and in our daily lives through a variety of public activities under the social umbrella, #DriveKind.
As one of Yellow Parade’s sponsors, Chevrolet Alghanim had a captivating booth that garnered the attention of many visitors through a number of interactive activities led with positive messages. One of the activities that drew a large number of participants was the “Wheel of Kindness,” where a participant would spin the wheel and perform one of the 12 acts of kindness on the spot, such as thanking five volunteers for their efforts, meeting someone new, taking a group selfies with friends, and more. Attendees also had the chance to write on the “Wall of Kindness,” an interactive wall that invited them to write down behaviors that they appreciate on the road from other drivers; thus, in return, relaying their messages to other drivers who stopped by to read them.
Ultimately, the event underscores Chevrolet Alghanim’s commitment to build an engaging relationship with the youth of Kuwait as part of the company’s varied social initiatives. The company promises to continue sponsoring and participating in events that promote noble and social causes in a creative manner, especially ones like Alnowair’s Yellow Parade and its brand of positivity, whose core values of pursuing a life of fulfillment and happiness through empathy with others coincide with values that Chevrolet Alghanim endorses, both internally and publically, through its “I Care” pledge. Chevrolet Alghanim encourages all of its customers to #DriveKind and to stay tuned for the feedback that was shared on its interactive wall.
All customers who purchase a Chevrolet from Yusuf A. Alghanim & Sons will receive the benefits of the Chevrolet Care Program, which entails new levels of post-sale support and trust. The Chevrolet Care is an exceptional customer service that is based on four main pillars: competitive and transparent service costs (especially for four-wheel drive vehicles), scheduled service appointment booking with same day delivery, quality service by certified technicians and 3yr/100,000km warranty with 24x7 roadside assistance for 4 years.