NREC’s Reem Mall and Dubai Hold­ings an­nounce part­ner­ship

Joint ven­ture to bring new re­tail of­fer­ing to Abu Dhabi

Kuwait Times - - BUSINESS -

Reem Mall, Abu Dhabi’s up­com­ing fash­ion, en­ter­tain­ment and din­ing desti­na­tion in the heart of Abu Dhabi, and a joint ven­ture be­tween NREC and UPAC, an­nounced this morn­ing that it has signed terms of agree­ment with Dubai Hold­ing Group.

Com­ment­ing on this lat­est de­vel­op­ment for the much-an­tic­i­pated $1 bil­lion project, Shane Eld­strom, Chief Op­er­at­ing Of­fi­cer for Reem said: “We are very pleased to an­nounce this new part­ner­ship with Dubai Hold­ing Group, and the ex­cit­ing new brands join­ing our re­tail of­fer­ing. To­day’s an­nounce­ment is yet another mile­stone for the project which bears tes­ta­ment to the am­bi­tions of Reem Mall. Our leas­ing pro­gram is well un­der­way, with a num­ber of lead­ing re­tail­ers and global din­ing and life­style brands poised to be­come a part of Reem Mall’s prime shop­ping, gas­tro­nomic and en­ter­tain­ment port­fo­lio.”

Dubai Hold­ing Group rep­re­sents some of the finest in­ter­na­tional fash­ion and life­style fran­chise stores in the re­gion, and is one of the Mid­dle East’s most pro­gres­sive and fastest grow­ing re­tail or­ga­ni­za­tions rep­re­sent­ing fa­mous brands such as Zara, Zara Home, Fla­mant, Pro­mod, Stradi­var­ius, Women’s Se­cret, Ger­ard Darel, Sfera and Del­vaux.

Ali Bin Saeed Al-Shamsi, Chair­man of Dubai Hold­ing Group, said: “Reem Mall’s vi­sion to cre­ate a stylish, bustling and best in class shop­ping and life­style cen­ter for the re­gion has in­spired us to bring our port­fo­lio of in­ter­na­tional brands to this out­stand­ing de­vel­op­ment. Reem Mall has gone be­yond tra­di­tional con­cep­tions of a mall to cre­ate a mixed-use de­vel­op­ment with a sense of place and com­mu­nity co­he­sion built in - a cen­ter for so­cial life and gath­er­ing as well as shop­ping and din­ing.”

Reem Mall, de­vel­oped by NREC and UPAC, is a 2 mil­lion sq. ft. re­tail, leisure, din­ing and en­ter­tain­ment desti­na­tion, lo­cated on Abu Dhabi’s Reem Is­land. Con­struc­tion on Reem Mall com­menced at the end of 2015, at the en­trance of the new mas­ter-de­vel­oped res­i­den­tial and com­mer­cial zone on the east­ern side of Abu Dhabi’s main­land.

Reem Mall will bring to the cap­i­tal a di­verse as­sort­ment of fam­ily-fo­cused re­tail, leisure and en­ter­tain­ment of­fer­ings, with 450 stores in­clud­ing 85 food and bev­er­age out­lets and a wide range of edu­tain­ment and en­ter­tain­ment an­chors. Reem Mall will also house the world’s largest in­door snow-play park, a 125,000 sq. ft. in­door amuse­ment space, char­ac­ter­ized by unique en­ter­tain­ment for the en­tire fam­ily in­clud­ing sledg­ing, zorb­ing and luge.

Newspapers in English

Newspapers from Kuwait

© PressReader. All rights reserved.