Zain spon­sors ‘Kayak 4 Kuwait’ en­vi­ron­ment aware­ness ex­pe­di­tion

Kuwait Times - - FROM THE ARABIC PRESS -

KUWAIT: Zain, the lead­ing telecom­mu­ni­ca­tions com­pany in Kuwait, an­nounced its spon­sor­ship of the ‘Kayak 4 Kuwait’ aware­ness ex­pe­di­tion, which aims at rais­ing pos­i­tive aware­ness about the im­por­tance of pre­serv­ing marine life in the Ara­bian Gulf. The ex­pe­di­tion comes un­der the sup­port of the En­vi­ron­ment Public Author­ity (EPA).

Zain’s spon­sor­ship of this ex­pe­di­tion came in line with the com­pany’s Cor­po­rate Sus­tain­abil­ity strat­egy to­wards the en­vi­ron­men­tal sec­tor. Zain is keen on rais­ing aware­ness about the im­por­tance of pre­serv­ing the en­vi­ron­ment, es­pe­cially the preser­va­tion of marine life and nat­u­ral re­sources within the Ara­bian Gulf area.

The ex­pe­di­tion, con­sid­ered the first of its kind, will fea­ture Kuwaiti trav­eler Bashar Al Huneidi and his team kayak­ing from Kuwait across the GCC coun­tries with the aim of reach­ing Oman. Kayak­ing is con­sid­ered an ideal green sport for such an ini­tia­tive that aims at rais­ing aware­ness of the im­por­tance of pre­serv­ing the marine en­vi­ron­ment within the GCC coun­tries.

As part of its Cor­po­rate Sus­tain­abil­ity strat­egy, Zain also pre­sented the Kuwait Div­ing Team with a fully equipped boat which the team used to achieve 800 marine preser­va­tion op­er­a­tions in Kuwait through­out the past years. The com­pany also part­nered with the En­vi­ron­ment Public Author­ity (EPA) to dis­trib­ute aware­ness mes­sages about the new en­vi­ron­men­tal laws aimed at pre­serv­ing a green and clean en­vi­ron­ment in the coun­try.

It is worth not­ing that Zain has un­der­taken nu­mer­ous ef­forts to pre­serve the en­vi­ron­ment, in­clud­ing the in­tro­duc­tion of re­us­able, biodegrad­able bags for cus­tomers to take home in or­der to re­duce re­liance on plas­tic bags. The com­pany also ex­tended its ut­most en­vi­ron­men­tal con­cern to­wards the tech­no­log­i­cal as­pect by re­duc­ing the use of un­wanted printed pa­per and re­plac­ing it by elec­tronic us­age.

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