Cher­fan’s lead­er­ship rec­og­nized by Forbes Nis­san sales in the Gulf in­creased by 50%

Kuwait Times - - BUSINESS -

DUBAI: At a re­cent award cer­e­mony held by Forbes Mid­dle East, Samir Cher­fan, Man­ag­ing Di­rec­tor of Nis­san Mid­dle East, was hon­ored with the pres­ti­gious ‘Global Meets Lo­cal’ Award. Cher­fan’s mile­stone achieve­ments in the re­gion have earned him the ac­co­lade as the only au­to­mo­tive leader to be in the Forbes rank­ings for 3 con­sec­u­tive years. The event took place at Wal­dorf As­to­ria - Palm Jumeirah, and rec­og­nized the top 100 ex­ec­u­tives for their ac­com­plish­ments while head­ing global cor­po­rate or­ga­ni­za­tions. Cher­fan se­cured the 29th po­si­tion in the over­all rank­ing. “I am hon­ored to re­ceive such a sig­nif­i­cant in­dus­try award which re­flects the con­sid­er­able ef­fort and tal­ent within the Nis­san or­ga­ni­za­tion and at its deal­er­ship part­ners.

This award is recog­ni­tion that the Nis­san brand is head­ing in the right di­rec­tion and that the or­ga­ni­za­tion is demon­strat­ing its on­go­ing com­mit­ment to be­come one of the fastest grow­ing au­to­mo­tive brands in the re­gion,” said Cher­fan on re­ceiv­ing the award. Since Samir’s took the helm at Nis­san Mid­dle East in 2012, the com­pany’s busi­ness grew by 45 per­cent in mar­ket share across the GCC. The sin­gle big­gest mile­stone was the in­crease of 216 per­cent growth in sales for the Nis­san Pa­trol mod­els.

Cher­fan also played a vi­tal role in in­creas­ing Nis­san’s per­for­mance in the re­gion on quan­tity and qual­ity of its busi­ness, cus­tomer sat­is­fac­tion and ser­vice ex­cel­lence, as well as its brand power in­vest­ments. Nis­san’s Re­vival Plan in KSA has been in­stru­men­tal to its suc­cess in the re­gion. In Novem­ber 2013, Nis­san re­newed its bond to the Saudi Ara­bian mar­ket by es­tab­lish­ing a di­rect pres­ence in the King­dom through the for­ma­tion of Nis­san KSA, and also ap­pointed Alissa Auto as its strate­gic part­ner. Re­cently in March 2016, Nis­san also an­nounced the ap­point­ment of Petro­min as a sec­ond strate­gic part­ner in the King­dom.

Look­ing to the GCC in 2016, Nis­san listed its busi­ness pri­or­i­ties as: growth with fo­cus on Saudi Ara­bia, sus­tained cus­tomer lead­er­ship and con­tin­ued in­vest­ment in the Nis­san brand in­clud­ing CSR en­gage­ment. In ad­di­tion, Nis­san Mid­dle East has also es­tab­lished a distri­bu­tion com­pany in Turkey to add to its over­all growth. The “Global Meets Lo­cal” study was in­spired by the pres­ti­gious “Forbes Global 2000”, a rank­ing of the big­gest, most pow­er­ful and most valu­able pub­licly listed com­pa­nies in the world. The in­no­va­tive study high­lights the sig­nif­i­cance of the MENA re­gion and its top ex­ec­u­tives on the global cor­po­rate stage.

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