Ford comes to town with ‘Drive the Fu­ture of Tough’ Truck Tour

Kuwait Times - - BUSINESS -

KUWAIT: Ford Mid­dle East and Al­ghanim Auto, the only im­porter au­tho­rized by Ford Mo­tor Com­pany to im­port Ford and Mo­torcraft prod­ucts in Kuwait, are part­ner­ing to kick off the lat­est round of the 2016 Truck Tour in Kuwait City this month, bring­ing the award win­ning Built Ford Tough F150 and Ranger pick­ups, in ad­di­tion to the full-size Ex­pe­di­tion, Ford’s largest util­ity ve­hi­cle, closer to Kuwaiti con­sumers.

The road­show which ear­lier this year en­joyed great suc­cess in the re­gion, will com­mence the next phase in Kuwait, at the Sirbb Cir­cuit, from Novem­ber 24th to 26th be­tween 4 pm and 10 pm, where fans and mo­tor­ing en­thu­si­asts will have ac­cess to three unique ac­ti­va­tions - Ford Ranger and F-150 Drive, and the Ex­pe­di­tion Dis­play. Apart from first-hand ex­pe­ri­ence on Ford’s world-class and award-win­ning truck and SUV of­fer­ings, the 2016 Drive the Fu­ture of Tough Truck Tour in­cludes var­i­ous en­gage­ment ac­tiv­i­ties such as in­ter­ac­tive gam­ing, remote-con­trolled Ford F-150 Rap­tor model rac­ing and 3D ground art.

“To­gether with Al­ghanim Auto, we are ex­cited to bring the Ford Truck Tour to our Kuwait-based cus­tomers,” said Thierry Sab­bagh, man­ag­ing di­rec­tor, Ford Mid­dle East. “Drive the Fu­ture of Tough is a great plat­form for our Kuwaiti cus­tomers to learn and ex­pe­ri­ence what our ‘Built Ford Tough’ trucks are ca­pa­ble of. With the lineup of ac­tiv­i­ties at hand, we are con­fi­dent Ford fans and truck fa­nat­ics are go­ing to en­joy this amaz­ing ex­pe­ri­ence.” Cus­tomers who would like to par­tic­i­pate in this event must reg­is­ter in ad­vance and are en­cour­aged to do so by Novem­ber 23rd. The Sirbb Cir­cuit is lo­cated in Shuwaikh In­dus­trial Area 1, Block 1, Street 11, Kuwait City. For more in­for­ma­tion and regis­tra­tion, please visit https://www.me.ford.com/en/kwt/truck­tour/.

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