Ford comes to town with ‘Drive the Future of Tough’ Truck Tour
KUWAIT: Ford Middle East and Alghanim Auto, the only importer authorized by Ford Motor Company to import Ford and Motorcraft products in Kuwait, are partnering to kick off the latest round of the 2016 Truck Tour in Kuwait City this month, bringing the award winning Built Ford Tough F150 and Ranger pickups, in addition to the full-size Expedition, Ford’s largest utility vehicle, closer to Kuwaiti consumers.
The roadshow which earlier this year enjoyed great success in the region, will commence the next phase in Kuwait, at the Sirbb Circuit, from November 24th to 26th between 4 pm and 10 pm, where fans and motoring enthusiasts will have access to three unique activations - Ford Ranger and F-150 Drive, and the Expedition Display. Apart from first-hand experience on Ford’s world-class and award-winning truck and SUV offerings, the 2016 Drive the Future of Tough Truck Tour includes various engagement activities such as interactive gaming, remote-controlled Ford F-150 Raptor model racing and 3D ground art.
“Together with Alghanim Auto, we are excited to bring the Ford Truck Tour to our Kuwait-based customers,” said Thierry Sabbagh, managing director, Ford Middle East. “Drive the Future of Tough is a great platform for our Kuwaiti customers to learn and experience what our ‘Built Ford Tough’ trucks are capable of. With the lineup of activities at hand, we are confident Ford fans and truck fanatics are going to enjoy this amazing experience.” Customers who would like to participate in this event must register in advance and are encouraged to do so by November 23rd. The Sirbb Circuit is located in Shuwaikh Industrial Area 1, Block 1, Street 11, Kuwait City. For more information and registration, please visit https://www.me.ford.com/en/kwt/trucktour/.