M2R wins ex­clu­sive ad­ver­tis­ing rep­re­sen­ta­tive rights of Grand Cin­ema in Kuwait

Kuwait Times - - WHAT’S ON -

In a pri­vate re­cep­tion, M2R, the lead­ing ad­ver­tis­ing rep­re­sen­ta­tive for com­mer­cial cen­ters, an­nounced the sign­ing of an ex­clu­sive ad­ver­tis­ing rep­re­sen­ta­tion agree­ment with Grand Cin­ema, the fastest grow­ing chain of cine­mas in the re­gion. The agree­ment went into ef­fect on Septem­ber 1st. Held at the Grand Cin­ema Al-Hamra Lux­ury Cen­ter on Mon­day Novem­ber 7th, the event was at­tended by VIPs, top cus­tomers, rep­re­sen­ta­tives of Kuwaiti ad­ver­tis­ing agen­cies, and media rep­re­sen­ta­tives.

The event was packed with nu­mer­ous en­ter­tain­ing ac­tiv­i­ties for the plea­sure of the at­ten­dees, who en­joyed an LED light danc­ing show, in ad­di­tion to var­i­ous ac­tiv­i­ties to spread a smile in the at­mos­phere. Adding to the excitement and en­thu­si­asm, the event con­cluded with a screen­ing of the lat­est 2016 movie "Hack­saw Ridge", di­rected by "Mel Gib­son" with a cast con­sist­ing of lead­ing su­per­stars. The movie re­counts the events of World War II.

On this oc­ca­sion, Abed Al-Rah­man Dally, Project Man­ager at M2R: "We are pleased to be with our es­teemed guests on this won­der­ful cer­e­mony to an­nounce our part­ner­ship with Grand Cin­ema. We are proud to be the ex­clu­sive ad­ver­tis­ing rep­re­sen­ta­tive, as this en­ables us to pro­vide cus­tomers with in­te­grated ad­ver­tis­ing so­lu­tions and ser­vices which grant them reach to their tar­geted au­di­ence in Kuwait through their ad­ver­tise­ments at Grand Cin­ema."

For his part, Is­sac Fa­hed - Sales and Dis­tri­bu­tion Man­ager at Grand Cin­ema noted, "We found com­mon grounds with M2R given the sim­i­lar­i­ties be­tween both com­pa­nies in terms of pro­file, mile­stones and mar­ket po­si­tion­ing in Kuwait, which we in­ter­preted in a solid long term Tie-up.

Grand Cine­mas has al­ways been home for Media and ad­ver­tis­ing, cater­ing to all agen­cies and ad­ver­tis­ers in re­gion, which falls in the Brand's strat­egy of cre­at­ing a dis­tinct en­ter­tain­ment plat­form be it B2B or B2C. We are con­fi­dent that join­ing forces with M2R will so­licit new op­por­tu­ni­ties thus dif­fer­ent ex­pe­ri­ence".

It is worth men­tion­ing that M2R was founded in 2005, and is con­sid­ered one of the lead­ing com­pa­nies in the ad­ver­tise­ments in­dus­try. The com­pany pro­vides in­te­grated and in­no­va­tive so­lu­tions by of­fer­ing clients unique ad­ver­tis­ing op­por­tu­nity to in­tro­duce their prod­ucts and ser­vices to the widest au­di­ence in the mar­ket.

Also, Grand Cin­ema, owned by Se­lim Ramia and Com­pany, opened its theatre in Kuwait in 2012 af­ter a series of un­prece­dented suc­cesses in the UAE, Le­banon, and Jor­dan. Grand Cin­ema broke movie mo­nop­oly in Kuwait and pro­vided au­di­ence with an ad­vanced cin­e­matic ex­pe­ri­ence for more than two decades. Grand Cin­ema is lo­cated in Al-Hamra Lux­ury Cen­ter- Sharq. It of­fers 9 screens, as well as 9 other screens at the sec­ond branch lo­cated in the Gate Mall in Aquila area. The theatre also of­fers two Grant Class screens, there­fore of­fer­ing a to­tal ca­pac­ity of 18 dis­play screens and 2,200 seats.

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