M2R wins exclusive advertising representative rights of Grand Cinema in Kuwait
In a private reception, M2R, the leading advertising representative for commercial centers, announced the signing of an exclusive advertising representation agreement with Grand Cinema, the fastest growing chain of cinemas in the region. The agreement went into effect on September 1st. Held at the Grand Cinema Al-Hamra Luxury Center on Monday November 7th, the event was attended by VIPs, top customers, representatives of Kuwaiti advertising agencies, and media representatives.
The event was packed with numerous entertaining activities for the pleasure of the attendees, who enjoyed an LED light dancing show, in addition to various activities to spread a smile in the atmosphere. Adding to the excitement and enthusiasm, the event concluded with a screening of the latest 2016 movie "Hacksaw Ridge", directed by "Mel Gibson" with a cast consisting of leading superstars. The movie recounts the events of World War II.
On this occasion, Abed Al-Rahman Dally, Project Manager at M2R: "We are pleased to be with our esteemed guests on this wonderful ceremony to announce our partnership with Grand Cinema. We are proud to be the exclusive advertising representative, as this enables us to provide customers with integrated advertising solutions and services which grant them reach to their targeted audience in Kuwait through their advertisements at Grand Cinema."
For his part, Issac Fahed - Sales and Distribution Manager at Grand Cinema noted, "We found common grounds with M2R given the similarities between both companies in terms of profile, milestones and market positioning in Kuwait, which we interpreted in a solid long term Tie-up.
Grand Cinemas has always been home for Media and advertising, catering to all agencies and advertisers in region, which falls in the Brand's strategy of creating a distinct entertainment platform be it B2B or B2C. We are confident that joining forces with M2R will solicit new opportunities thus different experience".
It is worth mentioning that M2R was founded in 2005, and is considered one of the leading companies in the advertisements industry. The company provides integrated and innovative solutions by offering clients unique advertising opportunity to introduce their products and services to the widest audience in the market.
Also, Grand Cinema, owned by Selim Ramia and Company, opened its theatre in Kuwait in 2012 after a series of unprecedented successes in the UAE, Lebanon, and Jordan. Grand Cinema broke movie monopoly in Kuwait and provided audience with an advanced cinematic experience for more than two decades. Grand Cinema is located in Al-Hamra Luxury Center- Sharq. It offers 9 screens, as well as 9 other screens at the second branch located in the Gate Mall in Aquila area. The theatre also offers two Grant Class screens, therefore offering a total capacity of 18 display screens and 2,200 seats.