On­line ad ex­change Ap­pNexus cuts off Bre­it­bart News

Kuwait Times - - TECHNOLOGY -

On­line ad­ver­tis­ing ex­change Ap­pNexus said it has barred Bre­it­bart News, the ul­tra­con­ser­va­tive out­let that has served as a plat­form for the “alt-right,” a white na­tion­al­ist move­ment. Ap­pNexus said it re­moved Bre­it­bart from its ad­ver­tis­ing net­work be­cause the on­line news site had vi­o­lated its pol­icy against hate speech. Bre­it­bart can still sell ads, just not on Ap­pNexus’ on­line mar­ket­place, the sec­ond largest to Google’s.

Bre­it­bart was not a di­rect client of Ap­pNexus but its ac­cess to some ad­ver­tis­ers will be cut as a re­sult of the move, although it’s un­clear how much this would hurt its rev­enue. A rep­re­sen­ta­tive for Bre­it­bart did not im­me­di­ately re­turn a mes­sage seek­ing com­ment Wed­nes­day. Bre­it­bart emerged dur­ing the cam­paign as an un­abashed backer of Pres­i­den­t­elect Don­ald Trump, who has named Steve Ban­non, the news site’s for­mer leader, as chief White House strate­gist.

Ap­pNexus spokesman Josh Zeitz said in an email that his com­pany bars sites that “con­tain pornog­ra­phy, graphic vi­o­lence, pi­rated ma­te­rial, or hate speech.” Also barred are sites that at­tract a lot of non­hu­man traf­fic or ap­pear to be “con­tent farms” that pro­duce ar­ti­cles for the sole pur­pose of gen­er­at­ing clicks. Ap­pNexus de­ter­mined that Bre­it­bart “de­ployed crude racial, eth­nic, gen­der, and sex­ual slurs in a way that could in­cite vi­o­lence or dis­crim­i­na­tion against mi­nor­ity groups,” he said. Face­book and Google have said re­cently that they are pro­hibit­ing fake news sites from us­ing their ad net­works. This case is dif­fer­ent though - Ap­pNexus is not ban­ning Bre­it­bart for post­ing fake news, but for post­ing hate. — AP

Samer Al-Lah­ham, Gen­eral Man­ager, Cisco Kuwait.

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