KFH wins three distinguished prizes from Arab Media Forum
Kuwait Finance House won three remarkable and most distinguished prizes presented by Arab Media Forum in its 4th Session. The first prize represents Creativity in Social Responsibility, bearing in mind that this prize is awarded for the first time this year. Second prize represents the Best Media Message which was awarded to KFH for its Ramadan advertisement titled "I'm you Home". The third prize covers KFH media success and distinction including public relations and marketing activities as per an integrated comprehensive vision that places social service and KFH customers as the main core of focus. Public relations and marketing unit has made high quality social, marketing and media contributions in parallel with grand global companies. Such contributions indicate the well-established ties with society, significant issues and development opportunities. Prizes are awarded based on questionnaires and on-line voting in addition to the refereeing committee consisting of 18 referees from inside and outside Kuwait.
Social Responsibility Innovation Prize crowns the 4 decades journey of sincere contribution during which KFH has set the best example for financial institutions to bear their social responsibilities. KFH has contributed to all efforts aiming to make the State's Development Project a success by providing support to public authorities and institutions and taking initiatives in several issues including society development, contribution of society members in the fields of health and youth activities and environment. Accordingly, KFH has reinforced its position locally and globally based on this society support strategy.
KFH wining of the best media message prize for its advertisement (I'm Your Home) which was released during the month of Ramadan indicates the supreme social values and noble human emotions that strengthens the relations between society, KFH and customers.
The most effective advertisement prize covers KFH advertisement titled (KFH is always with you). This prize reiterates the deep recreational thinking which throws light on the significance of supporting youth in various stages of their lives including the building of their careers. The prize highlights KFH support and service for youth.
The prize awarding ceremony was organized under the patronage of the Minister of Information for Youth Affairs - Sheikh Salman Sabah Al-Salem Al-Humoud Al-Sabah in presence of grand media companies and establishments in addition to marketing experts and media members.
Information Ministry’s Undersecretary Tareq Al-Mezrem honors KFH.