KFH wins three distin­guished prizes from Arab Me­dia Fo­rum

Kuwait Times - - LOCAL -

Kuwait Fi­nance House won three re­mark­able and most distin­guished prizes pre­sented by Arab Me­dia Fo­rum in its 4th Ses­sion. The first prize rep­re­sents Cre­ativ­ity in So­cial Re­spon­si­bil­ity, bear­ing in mind that this prize is awarded for the first time this year. Sec­ond prize rep­re­sents the Best Me­dia Mes­sage which was awarded to KFH for its Ra­madan ad­ver­tise­ment ti­tled "I'm you Home". The third prize cov­ers KFH me­dia suc­cess and dis­tinc­tion in­clud­ing pub­lic re­la­tions and mar­ket­ing ac­tiv­i­ties as per an in­te­grated com­pre­hen­sive vi­sion that places so­cial ser­vice and KFH cus­tomers as the main core of fo­cus. Pub­lic re­la­tions and mar­ket­ing unit has made high qual­ity so­cial, mar­ket­ing and me­dia con­tri­bu­tions in par­al­lel with grand global com­pa­nies. Such con­tri­bu­tions in­di­cate the well-es­tab­lished ties with so­ci­ety, sig­nif­i­cant is­sues and de­vel­op­ment op­por­tu­ni­ties. Prizes are awarded based on ques­tion­naires and on-line vot­ing in ad­di­tion to the ref­er­ee­ing com­mit­tee con­sist­ing of 18 ref­er­ees from in­side and out­side Kuwait.

So­cial Re­spon­si­bil­ity In­no­va­tion Prize crowns the 4 decades jour­ney of sin­cere con­tri­bu­tion dur­ing which KFH has set the best ex­am­ple for fi­nan­cial in­sti­tu­tions to bear their so­cial re­spon­si­bil­i­ties. KFH has con­trib­uted to all ef­forts aim­ing to make the State's De­vel­op­ment Project a suc­cess by pro­vid­ing sup­port to pub­lic author­i­ties and in­sti­tu­tions and tak­ing ini­tia­tives in sev­eral is­sues in­clud­ing so­ci­ety de­vel­op­ment, con­tri­bu­tion of so­ci­ety mem­bers in the fields of health and youth ac­tiv­i­ties and en­vi­ron­ment. Ac­cord­ingly, KFH has re­in­forced its po­si­tion lo­cally and glob­ally based on this so­ci­ety sup­port strat­egy.

KFH win­ing of the best me­dia mes­sage prize for its ad­ver­tise­ment (I'm Your Home) which was re­leased dur­ing the month of Ra­madan in­di­cates the supreme so­cial val­ues and noble hu­man emo­tions that strength­ens the re­la­tions be­tween so­ci­ety, KFH and cus­tomers.

The most ef­fec­tive ad­ver­tise­ment prize cov­ers KFH ad­ver­tise­ment ti­tled (KFH is al­ways with you). This prize re­it­er­ates the deep recre­ational think­ing which throws light on the sig­nif­i­cance of sup­port­ing youth in var­i­ous stages of their lives in­clud­ing the build­ing of their ca­reers. The prize high­lights KFH sup­port and ser­vice for youth.

The prize award­ing cer­e­mony was or­ga­nized un­der the pa­tron­age of the Min­is­ter of In­for­ma­tion for Youth Af­fairs - Sheikh Sal­man Sabah Al-Salem Al-Hu­moud Al-Sabah in pres­ence of grand me­dia com­pa­nies and es­tab­lish­ments in ad­di­tion to mar­ket­ing ex­perts and me­dia mem­bers.

In­for­ma­tion Min­istry’s Un­der­sec­re­tary Tareq Al-Mezrem hon­ors KFH.

Newspapers in English

Newspapers from Kuwait

© PressReader. All rights reserved.