Arab Me­dia Fo­rum hon­ors ad agen­cies

Kuwait Times - - LOCAL - By Faten Omar

The Arab Me­dia Fo­rum held a cer­e­mony on Mon­day to honor 19 ad­ver­tis­ing agen­cies that won cre­ativ­ity awards. The cer­e­mony was un­der the pa­tron­age of Min­is­ter of In­for­ma­tion and Min­is­ter of State for Youth Af­fairs Sheikh Sal­man AlH­moud Al-Sabah. In his open­ing speech, Madhi AlKhamees, Arab Me­dia Fo­rum Sec­re­tary Gen­eral, said the awards are spread over seven cat­e­gories: Cre­ativ­ity, di­rect­ing, film­ing, ef­fects, mes­sage, idea, and vol­un­tary, char­i­ta­ble and hu­man­i­tar­ian themes. Two new awards were added this year: Pub­lic re­la­tions and so­cial re­spon­si­bil­ity.

Khamees noted that ad­ver­tis­ing mar­ket in Kuwait is unique be­cause of the qual­ity and di­ver­sity of pro­duc­tions. "Ad­ver­tise­ments have re­cently high­lighted hu­man­i­tar­ian as­pects, which of­fered a dif­fer­ent qual­ity for the agen­cies." He thanked Sheikh Sal­man for spon­sor­ing the event, and ex­pressed ap­pre­ci­a­tion to all those who con­trib­uted to the suc­cess of the event, wish­ing them more suc­cess. In­for­ma­tion Min­istry's Un­der­sec­re­tary Tareq Al-Mezrem de­scribed the ad­ver­tis­ing mar­ket in Kuwait as "huge and ma­ture", and hon­ored Khamees, the win­ners, the jury and guests of honor.

List of win­ners

In the cat­e­gory of pub­lic re­la­tions, the win­ners were: Oore­doo, Min­istry of In­for­ma­tion and the Min­istry of In­te­rior. In the cat­e­gory of so­cial re­spon­si­bil­ity, the win­ners were: Kuwait Fi­nance House, Zain and the Min­istry of Youth. Win­ners of the cat­e­gory of cre­ativ­ity: "We will sing" for Zain by Joy, and "The re­la­tion with God" for Oore­doo by Sen­yar. For di­rect­ing: "First news­pa­per" for AlJarida by Lo­cal Fla­vor, "Shamel gives you what­ever you want" for Oore­doo by Sen­yar. For photography: "Peace be upon you" for Zain by Joy, "Bet­ter in Kuwaiti" for Na­tional Bank of Kuwait by Sen­yar and "Land Rover" for Ali Al­ghanim Com­pany by Best.

In the in­flu­ence cat­e­gory: "Al-Rai No# 1" for AlRai news­pa­per by Lo­cal Fla­vor Pro­duc­tion, "We trusted his word" for Kuwait Fi­nan­cial Cen­tre (Markaz) by Doors, and "Thank you be­cause you are the rea­son of our suc­cess" for Kuwait Fi­nance House by Mind­share and Joy. In the mes­sage cat­e­gory: "Asakom mn awada" for Gulf Bank by Im­pact and Echo, and "Here is Bayan" for Qual­i­tyNet by Joy.

In the idea cat­e­gory: "Your fam­ily is your house" for Kuwait Fi­nance House by Mind­share and Joy, and "Bella lenses" by Dot Space Group. In vol­un­tary and hu­man­i­tar­ian cam­paigns cat­e­gory: "Shar­ing is a bless­ing" for Boubyan Bank by Sen­yar. In na­tional busi­ness cat­e­gory: "Saray Alummah" for Ma­jles chan­nel by Sen­yar, and "My coun­try" for Zain by Joy. In char­i­ta­ble and hu­man­i­tar­ian cat­e­gory: "My voice for my coun­try" for the par­tic­i­pa­tion of women for the Min­istry of In­te­rior. And in the press ad­ver­tis­ing cat­e­gory: "Toy­ota" for Al-Sayer by Lim­its. The Arab Me­dia Fo­rum launched the Ad­ver­tise­ment Cre­ativ­ity Award in 2012 to shed light on pos­i­tive do­mains in me­dia and ad­ver­tis­ing.

KUWAIT: Rep­re­sen­ta­tives of ad­ver­tis­ing agen­cies hon­ored dur­ing the cer­e­mony pose for a group photo with of­fi­cials.

A group is hon­ored dur­ing the event.

In­for­ma­tion Min­istry’s Un­der­sec­re­tary Tareq Al-Mezrem (sec­ond right) hon­ors ac­tor Dawood Hus­sein (sec­ond left). — Photos by Yasser Al-Zayyat

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