Arab Media Forum honors ad agencies
The Arab Media Forum held a ceremony on Monday to honor 19 advertising agencies that won creativity awards. The ceremony was under the patronage of Minister of Information and Minister of State for Youth Affairs Sheikh Salman AlHmoud Al-Sabah. In his opening speech, Madhi AlKhamees, Arab Media Forum Secretary General, said the awards are spread over seven categories: Creativity, directing, filming, effects, message, idea, and voluntary, charitable and humanitarian themes. Two new awards were added this year: Public relations and social responsibility.
Khamees noted that advertising market in Kuwait is unique because of the quality and diversity of productions. "Advertisements have recently highlighted humanitarian aspects, which offered a different quality for the agencies." He thanked Sheikh Salman for sponsoring the event, and expressed appreciation to all those who contributed to the success of the event, wishing them more success. Information Ministry's Undersecretary Tareq Al-Mezrem described the advertising market in Kuwait as "huge and mature", and honored Khamees, the winners, the jury and guests of honor.
List of winners
In the category of public relations, the winners were: Ooredoo, Ministry of Information and the Ministry of Interior. In the category of social responsibility, the winners were: Kuwait Finance House, Zain and the Ministry of Youth. Winners of the category of creativity: "We will sing" for Zain by Joy, and "The relation with God" for Ooredoo by Senyar. For directing: "First newspaper" for AlJarida by Local Flavor, "Shamel gives you whatever you want" for Ooredoo by Senyar. For photography: "Peace be upon you" for Zain by Joy, "Better in Kuwaiti" for National Bank of Kuwait by Senyar and "Land Rover" for Ali Alghanim Company by Best.
In the influence category: "Al-Rai No# 1" for AlRai newspaper by Local Flavor Production, "We trusted his word" for Kuwait Financial Centre (Markaz) by Doors, and "Thank you because you are the reason of our success" for Kuwait Finance House by Mindshare and Joy. In the message category: "Asakom mn awada" for Gulf Bank by Impact and Echo, and "Here is Bayan" for QualityNet by Joy.
In the idea category: "Your family is your house" for Kuwait Finance House by Mindshare and Joy, and "Bella lenses" by Dot Space Group. In voluntary and humanitarian campaigns category: "Sharing is a blessing" for Boubyan Bank by Senyar. In national business category: "Saray Alummah" for Majles channel by Senyar, and "My country" for Zain by Joy. In charitable and humanitarian category: "My voice for my country" for the participation of women for the Ministry of Interior. And in the press advertising category: "Toyota" for Al-Sayer by Limits. The Arab Media Forum launched the Advertisement Creativity Award in 2012 to shed light on positive domains in media and advertising.
KUWAIT: Representatives of advertising agencies honored during the ceremony pose for a group photo with officials.
A group is honored during the event.
Information Ministry’s Undersecretary Tareq Al-Mezrem (second right) honors actor Dawood Hussein (second left). — Photos by Yasser Al-Zayyat