Oore­doo Kuwait Wins 3 'Cre­ativ­ity Award' Tro­phies Two TVC awards and an award for in­no­va­tive pub­lic re­la­tions

Kuwait Times - - WHAT’S ON -

Oore­doo, Kuwait's fast­stest network in 2016, has re­cently re­ceived three tro­phies in the fourth 'Cre­ativ­ity Awards' night by the Arab Me­dia Fo­rum. The cer­e­mony was con­ducted un­der the pa­tron­age of Sheikh Sal­man Al-Ho­moud Al-Sabah, Min­is­ter of In­for­ma­tion and Min­is­ter of State for Youth Af­fairs.

The event held Mon­day evening in Al­raya Ball­room was at­tended by the In­for­ma­tion Min­istry Un­der­sec­re­tary Tareq Al Mizrim and the Un­der­sec­re­tary of New Me­dia at the Min­istry of In­for­ma­tion Youssef Mustafa. The event was at­tended by a num­ber of distin­guished me­dia per­son­al­i­ties and celebri­ties from Kuwait and the re­gion. Rep­re­sent­ing Oore­doo at the event were Oore­doo Kuwait's Cor­po­rate Com­mu­ni­ca­tions Se­nior Di­rec­tor Mi­j­bil Alay­oub, Pub­lic Re­la­tions and In­ter­nal Com­mu­ni­ca­tion Se­nior Man­ager Fa­tima Dashti, and Brand­ing Se­nior Man­ager Fa­tima Al-Mukhaizeem.

Oore­doo won in the cateo­gires of best Ra­madan ad­vert, best prod­ucts and ser­vices ad­vert, and in­no­va­tive pub­lic re­la­tions team cat­e­gory. The awards shed light on Oore­doo's great ef­forts to en­gage with the lo­cal com­mu­nity, in cre­ative and in­no­va­tive ways and in ar­eas and matters of their in­ter­est. Com­ment­ing on this, Oore­doo Kuwait's Cor­po­rate Com­mu­ni­ca­tions Se­nior Di­rec­tor Mi­j­bil Alay­oub said: "We are proud to be win­ning such a distin­guished award for the third con­sec­u­tive year, and we ded­i­cate this to our beloved cus­tomers for be­liev­ing in us. We at Oore­doo are al­ways striv­ing to con­nect bet­ter with our cus­tomers, which re­flects from our deep-rooted val­ues of caring, con­nect­ing and chal­leng­ing. We're hon­ored to see our ef­forts awarded here tonight, and we prom­ise to de­liver and en­gage even more with our cus­tomers."

Closer con­nec­tion

Oore­doo's Ra­madan TVC fo­cuses on the true spir­i­tual essence of Ra­madan, and is en­ti­tled "Closer Con­nec­tion" in ref­er­ence to the con­nec­tion be­tween man and God.

The star-stud­ded pro­duc­tion's lyrics are writ­ten by Emi­rati lyri­cist Ali Al-Khawar and the mu­sic is com­posed by Kuwaiti com­poser Fa­had Al-Nasser. The song is a duet per­formed by Saudi singer Rashed Al-Ma­jed and Egyp­tian star Ang­ham, and fea­tures Tu­nisian singer Lutfi Boush­naq. The lyrics fo­cus on the sim­plic­ity of mak­ing a strong con­nec­tion with God by ask­ing for His help sin­cerely and hon­estly, and it touches on the themes of God's sup­port and un­con­di­tional love to all peo­ple, re­gard­less of their back­ground.

The video fea­tures a num­ber of well-known char­ac­ter, in­clud­ing Turk­ish ac­tor Bu­rak Oz­civit, Kuwaiti re­tired ac­tress Raja Mo­hammed and the ac­tor cou­ple Fouad Ali and Haya Ab­dul­salam, in ad­di­tion to a num­ber of so­cial me­dia in­flu­ences known for their phi­lan­thropist work, such as Safa Al-Failakawi, an ad­vo­cate of adop­tion, in ad­di­tion to Kuwaiti univer­sity stu­dents in the USA, Group 228, Dr Ma­jeda Al-Yatama, Sun­dus Al-Qat­tan, and Oman foot­baller Ali Al-Habsi.

The com­mer­cial is pro­duced by Sen­yar Pro­duc­tions, and is di­rected by Ital­ian di­rec­tor Marco Bel­lone. This is the first joint pro­duc­tion be­tween Oore­doo Group's op­er­at­ing com­pa­nies in the re­gion.

Oore­doo's sec­ond TVC, which one the cat­e­gory of best video for prod­ucts and ser­vices, tracks the his­tory of mo­bile phones in Kuwait from the '80s through '90s all the way to the mil­len­nium and the present time. Cloth­ing, fur­ni­ture and col­ors in the TV com­mer­cial were in­spired by 1980s and 1990s. The com­mer­cial was per­formed by the ris­ing stars Dhari Ab­dul-Redha and Il­ham Ali, with a cameo role for so­cial me­dia in­flu­encer Musaed Al Mu­tairi.

Cen­tral to this TVC is a comedic char­ac­ter, Abu Al Hesh, whose com­i­cal sit­u­a­tions re­flect the evo­lu­tion of mo­bile ser­vices in Kuwait.

The Arab Me­dia Fo­rum awards cer­e­mony is con­sid­ered as one of the renowned events that take place in the re­gion, which brings to­gether rep­re­sen­ta­tives from the dif­fer­ent in­dus­tries in one place to cel­e­brate their tremen­dous rev­o­lu­tion­ary ef­forts in in­no­va­tion and cre­ativ­ity.

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