NBC ready to launch all-Olympic chan­nel

Kuwait Times - - SPORTS -

NBC is bring­ing year-round Olympic pro­gram­ming to the United States. Af­ter years of try­ing, the US and In­ter­na­tional Olympic Com­mit­tees have agreed with NBC on a pack­age that will of­fer year-round Olympic pro­gram­ming, fo­cused on US ath­letes, the par­ties an­nounced Thurs­day. NBC will launch a new US tele­vi­sion net­work branded “Olympic Chan­nel: Home of Team USA” in the se­cond half of 2017. Scott Black­mun, the CEO of the USOC, calls the part­ner­ship “a won­der­ful way to tur­bocharge one of fastest­grow­ing fan bases that’s out there.” That chan­nel will com­ple­ment the IOC’s Olympic Chan­nel, which launched on a world­wide dig­i­tal plat­form af­ter the Rio Games. The pro­gram­ming will in­clude archival footage and doc­u­men­taries, along with orig­i­nal Team USA pro­gram­ming con­trib­uted by the USOC. Mark Park­man, gen­eral man­ager of the Olympic Chan­nel, said the IOC is plan­ning on pro­duc­ing 250 hours of orig­i­nal pro­gram­ming per year. That pro­gram­ming will be avail­able to the NBC net­work, and the USOC will also pro­duce US-fo­cused con­tent. —AP

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