Hublot Daz­zles with its sec­ond Mid­dle East & Africa Cam­paign featuring friend of the brand Ragheb Alama

Kuwait Times - - LIFESTYLE -

Lux­ury Swiss watch brand Hublot has un­der­taken yet an­other great project, its sec­ond Mid­dle East and Africa ad­ver­tis­ing cam­paign, featuring friend of the brand Ragheb Alama. Fol­low­ing its usual "first, dif­fer­ent and unique" motto, Hublot con­nected East to West by shoot­ing in Bu­dapest-Hun­gary, the cam­paign which was fully con­cep­tu­al­ized and de­vel­oped by a Mid­dle East team.

Arab su­per­star and singing-sen­sa­tion Ragheb Alama took the spot­light in the new cam­paign, em­body­ing the el­e­gant and re­fined Hublot man with a young spirit. In an elab­o­rate pro­duc­tion em­body­ing the brand's Art of Fu­sion con­cept, the cam­paign brings past to fu­ture with the world ac­claimed artist who has been in the Ara­bic pop mu­sic scene for more than 3 decades, al­ways con­nect­ing gen­er­a­tions through his style, mu­sic and vi­brant per­son­al­ity. Ragheb per­son­i­fies the Hublot man who trav­els the world en­joy­ing a par­tic­u­lar life­style, but who also shines in ev­ery­day sit­u­a­tions be it a ca­sual walk out by the wa­ter or a busy day at work.

"Work­ing with Ragheb Alama was a great ex­pe­ri­ence as he has high stan­dards and is a pro­fes­sional at ev­ery­thing he does. Hav­ing shot many video clips, he brought along an artis­tic sense and cre­ative in­sights to the shoot," as­serts Marco Tedeschi, Hublot Re­gional Di­rec­tor Mid­dle East & Africa. Well be­fore his col­lab­o­ra­tion with Hublot, Ragheb was a big fan of the watch­maker and owned sev­eral Hublot watches. To him, this as­so­ci­a­tion is built on a fam­ily bond as well as mu­tual love and re­spect.

A well-sea­soned mu­si­cian hav­ing been in var­i­ous clips, Friend of the Brand Ragheb Alama ad­mits: "Ev­ery photo shoot in­volves fa­tigue, fo­cus and skill; but when backed by a pas­sion for suc­cess, cou­pled with con­vey­ing the right im­age to the au­di­ence, no task is too daunt­ing."

The cam­paign boasts two looks based on dif­fer­ent facets of a man's life, and was shot in dif­fer­ent am­biances and dis­tinc­tive light­ing, cre­at­ing a spe­cial mood for each look. Ca­su­ally ad­mir­ing a breath­tak­ing twi­light sink­ing be­hind a warmly-lit bridge by a vast lake; and el­e­gantly de­scend­ing the majestic steps of a lav­ish opera house. "The shot by the bridge at sun­down was quite amaz­ing be­cause nat­u­ral light was ex­cep­tional that day and al­lowed an emo­tional feel to ra­di­ate through all the el­e­ments in the im­age," says Marco Tedeschi.

With a big smile, Ragheb Alama confirms: "The looks fit my own style per­fectly, as I feel at ease both in a tuxedo and in a ca­sual chic out­fit." Adding: "We should cher­ish ev­ery mo­ment in life and live it with love, ded­i­ca­tion, hard work, peace and hap­pi­ness." There is noth­ing the Hublot man can­not do on time with to­tal style and el­e­gance. For that is what the Art of Fu­sion is all about.

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