88.9% of re­spon­dents in ME agree loy­alty fu­els pro­duc­tiv­ity at work Bayt.com ‘Em­ployee Loy­alty in MENA’ poll

Kuwait Times - - BUSINESS -

When it comes to suc­cess in­di­ca­tors that com­pa­nies look for, em­ployee loy­alty is among the most prom­i­nent. Ac­cord­ing to a new poll by Bayt.com, the Mid­dle East’s #1 job site, ti­tled’ Em­ployee Loy­alty in the Mid­dle East and North Africa’: more than three quar­ters (76.6 per­cent) of re­spon­dents agree that their man­agers are in­ter­ested in hav­ing loyal em­ploy­ees. Nearly nine in 10 re­spon­dents said that loy­alty is tied to pro­duc­tiv­ity. More­over, re­spon­dents said that the top ben­e­fits of em­ployee loy­alty in­clude higher ef­fi­ciency (32.1 per­cent), stronger team re­la­tion­ships (30.8 per­cent), and higher em­ployee sat­is­fac­tion (25.3 per­cent).

Em­ployee Loy­alty in the Mid­dle East

In the Mid­dle East, high em­ployee en­gage­ment and loy­alty are con­sis­tent. More than nine in ten (91 per­cent) re­spon­dents agree that they are highly en­gaged at work, with half (50.1 per­cent) strongly agree­ing. Fur­ther, more than three quar­ters (79.4 per­cent) of poll tak­ers say that they are very loyal or ex­tremely loyal to their cur­rent com­pany, and more than half (55.3 per­cent) agree that they are sat­is­fied with the com­pany they work at.

Ac­cord­ing to the Bayt.com poll, em­ployee loy­alty means main­tain­ing the com­pany con­fi­den­tial­ity even af­ter re­sign­ing (33.3 per­cent), being ded­i­cated and abid­ing to the com­pany’s val­ues and rules (30.3 per­cent), being proac­tive and in­vested in pro­mot­ing the com­pany’s vi­sion (25.3 per­cent) and stay­ing with the com­pany for many years (11.1 per­cent).

What In­flu­ences Em­ployee Loy­alty

When it comes to fac­tors in­flu­enc­ing em­ployee loy­alty, re­spon­dents cited salary (28 per­cent), top man­age­ment (19.1 per­cent), com­pen­sa­tion and ben­e­fits (19.2 per­cent), team mem­bers (17.4 per­cent), and di­rect man­agers (16.3 per­cent).When asked specif­i­cally about of­fice en­vi­ron­ments as a loy­alty fac­tor, the over­whelm­ing ma­jor­ity (83.2 per­cent) of re­spon­dents in the MENA said that it is im­por­tant.

In or­der to in­crease em­ployee loy­alty, re­spon­dents said em­ploy­ers should treat all em­ploy­ees equally and fairly (22.4 per­cent), re­ward em­ploy­ees for their achieve­ments (21.9 per­cent), and help them achieve work-life bal­ance (18.1 per­cent).Four in ten (40.6 per­cent) re­spon­dents believe that for better em­ployee loy­alty, man­age­ment should lis­ten to and align em­ploy­ees’ goals with com­pany goals, and an­other quar­ter (25.7 per­cent) believe that man­age­ment should help em­ploy­ees un­der­stand the com­pany’s mis­sion and val­ues.

Con­versely, ac­cord­ing to re­spon­dents, what is likely to dam­age em­ployee loy­alty the most is a lack of pro­mo­tions and ca­reer de­vel­op­ment (38.2 per­cent) and low salaries (28.2 per­cent), fol­lowed by un­fair divi­sion of work and re­spon­si­bil­i­ties (22.1 per­cent) and bi­ased or sub­jec­tive feed­back (11.6 per­cent).

“Em­ploy­ers in the Mid­dle East and North Africa should be well aware that grant­ing op­por­tu­ni­ties for growth and ad­vance­ment and truly lis­ten­ing to what mat­ters to the em­ployee are among the best ways to win their loy­alty and sup­port,” said Suhail Masri, Vice Pres­i­dent of Em­ployer So­lu­tions at Bayt.com, Bayt.com. “We are not sim­ply talk­ing about re­ten­tion here. Em­ployee loy­alty is par­al­lel to ded­i­ca­tion, trust­wor­thi­ness, and pos­i­tive work ethics. Tar­get­ing loy­alty playsa cen­tral role in fur­ther­ing the suc­cess strat­egy of any or­ga­ni­za­tion or com­pany, re­gard­less of size and ac­tiv­ity sec­tor. At Bayt.com, we rec­om­mend and em­power em­ploy­ers to uti­lize Bayt.com’s on­line learn­ing por­tal for train­ing and en­hanc­ing their em­ployee’s po­ten­tial.”

Data for the 2016 Bayt.com ‘Em­ployee Loy­alty in the Mid­dle East and North Africa’ poll was col­lected on­line from Novem­ber 4, 2016 to De­cem­ber 10, 2016. Re­sults are based on a sam­ple of 8,223 re­spon­dents. Coun­tries that par­tic­i­pated are the UAE, Al­ge­ria, Egypt, Jor­dan, Kuwait, Le­banon, Morocco, Oman, Tu­nisia, Qatar, KSA, Ye­men, and oth­ers.

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