Huawei Honor set on chang­ing the Smart­phone in­dus­try in 2017

Kuwait Times - - TECHNOLOGY -

Honor, the world’s num­ber one smart­phone e-brand from Huawei, has recorded solid growth over 2016 and has es­tab­lished it­self as a truly global player in the smart­phone in­dus­try in just 3 years. Un­der­pinned by an un­wa­ver­ing com­mit­ment to in­no­va­tion and qual­ity, Honor’s foot­print has in­creased con­sid­er­ably in the space of just three years to span 74 dif­fer­ent coun­tries and re­gions to this day, with sales rev­enues top­ping US$6 bil­lion and 40 mil­lion units shipped glob­ally in 2015.

In 2016, it wit­nessed record sales across its range of tech­nol­ogy-packed de­vices, so­lid­i­fy­ing Honor’s po­si­tion as a lead­ing global smart­phone brand. The brand’s third-year an­niver­sary caps an­other suc­cess­ful year for the mil­len­nial-cen­tric brand as it con­tin­ues its drive for in­no­va­tion, and will kick the New Year off with ex­cit­ing news that will pro­pel the smart­phone suc­cess story to higher stan­dards of suc­cess within the in­dus­try in 2017. This past year has been a triumphant one for honor, start­ing with the launch of the street smart honor 5X. The flag­ship de­vice scooped an im­pres­sive seven accolades in­clud­ing ‘Top Pick for CES 2016’ by An­droid Cen­tral and fea­tured in the Top 10 smart­phones that ‘stole the show’ by CRN.com.

Soon af­ter that in April, Honor brought the big­gest global on­line sales bonanza “Honor World Car­ni­val” to the Mid­dle East for the first time; achiev­ing ground-break­ing re­sults for its ini­tia­tive. In just three days Honor achieved 100 per­cent in­crease in on­line sales in the Mid­dle East where the high vol­ume of traf­fic to the web­site led to con­tin­u­ous re­stock­ing for the lim­ited-edi­tion prod­ucts.

In Au­gust 2016, honor broke records with the launch of its flag­ship beauty; the honor 8 that reg­is­tered an un­prece­dented 100% in­crease in sales within Gi­tex; the eight-day elec­tronic re­tail show in the UAE. The Honor 8 of­fers even more value to the end user: It has phe­nom­e­nal aes­thetic ap­peal, boast­ing a care­fully pol­ished 15-layer crafts­man­ship; a 12 MP dual cam­era with one RGB and one mono­chrome sen­sor, as well as the Smart Key func­tion that al­lows users to ac­cess Instagram with a sin­gle click and dou­ble-click for Twit­ter; at an as­ton­ish­ing price of AED 1,599. Honor 8 is avail­able in gold, black, white and the highly de­sired sap­phire blue which drove 70% of the honor 8 sales at Gi­tex.

Chris Sun Baigong, Vice Pres­i­dent Huawei honor Mid­dle East CBG com­mented: “2017 is go­ing to be an ex­cit­ing year for honor. We are look­ing at break­ing norms and show­ing our users that premium qual­ity is now within their reach. In the Mid­dle East we see great po­ten­tial for our brand; this is par­tic­u­larly so due to the pre­dom­i­nance of dig­i­tal na­tives and high in­ci­dence of early adopters that im­pact the way in which we ap­proach this highly so­phis­ti­cated mar­ket. For 2017, we are look­ing for­ward to bring­ing more smart phones to the re­gion that meet and ex­ceed users’ ex­pec­ta­tions, we urge the dig­i­tal na­tives to look out for our sur­prise at CES 2017 and to visit our web­site to know more www.hi­honor.com.”

Chris Sun Baigong

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