Ooredoo concludes 2016 with m§ore partnership for youth
In tandem with the deep-rooted values of its social responsibility
KUWAIT: Ooredoo, Kuwait’s fastest network in 2016, reiterated its position as a supporter and enabler of youth through more of its varied partnerships with reputable institutes, and its own unique initiatives. This stems from Ooredoo’s deep-rooted belief in the importance of youth in building the future of the Kuwait. Commenting on this, Ooredoo’s Corporate Communications Senior Director Mijbil Alayoub said: “We are keen on collaborating with different entities in both private and public sectors in order to enrich the experience of Kuwait’s youth. Through this, we hope to translate the vision expressed by His Highness the Emir of Kuwait, who mentioned on numerous occasions the importance of participation between private sector in empowering youth.”
Alayoub added: “Through our sustainable investment in the abilities of our youth, we hope to create a generation that is ready to take on tomorrow’s challenges. This reflects our core values of caring, connecting, and challenging.”
Collaboration and Cooperation
Ooredoo is proud to be the first company to sign a memorandum of understanding with the Ministry of State for Youth Affairs. The memorandum aims at enhancing cooperation between the two entities to support youthrelated projects.
Ooredoo is also committed to its participation in summer internship programs for fresh graduates, held annually in collaboration with the Manpower and Government Restructuring Program (MGRP). The internships give graduates a rounded experience on the various roles and functions of Ooredoo’s different departments and divisions.
The company has also signed a memorandum of understanding with the Kuwait International Law School. The memorandum of understanding between the two entities gives Kuwait International Law School students the opportunity to intern at Ooredoo Kuwait and get exposed to the various functions fulfilled by different departments across the organization. High-scoring students can also get an opportunity to intern in some of Ooredoo Group’s operating companies outside Kuwait.
Ooredoo has launched this year, and for the second consecutive year, its own volunteer program that succeeded in attracting hundreds of youth from across Kuwait. The program, launched in collaboration with Spread the Passion, aims to prepare youth with all the essential skills necessary for them to volunteer, before matching them with volunteering opportunities. The company is also a proud sponsor of Ata Hub, a Kuwaiti online community for non-government entities and volunteer groups aimed at helping all volunteers find the right volunteer opportunities.
In terms of supporting entrepreneurs, Ooredoo partnered with Murouj Market, at the attractive trendy location where a pop-up market takes place once a month. The market includes local farm produce, artisanal food products and crafts, with a ‘street food’ section aimed at highlighting the culinary diversity of Kuwait’s local food community. The market also offers a section dedicated for children’s activities.
Ooredoo is also a sponsor of ATAHUB initiative, an online and mobile platform that aims to raise the community awareness, collaboration and engagement in initiatives that have a positive return on the society and its needs. Additionally, Ooredoo proudly sponsored Jaribha, an online platform is based on the concept of “reward crowd-funding”, where business creators can achieve their project goals through the support of people in return for rewards.
With partners such as the Kuwait Red Crescent Society and Abdullah Al-Nouri Charity Organization, Ooredoo held a number of charity drives for the displaced people of Aleppo. The activities included donations via SMS and via links posted on Ooredoo’s social media channels. Taking the charity drive to the hot spots of youth activities, Ooredoo held several charity events at Murouj Market, where a donation box for winter clothes and blankets was placed, in addition to the “Tree of Life” initiative, where visitors write messages and tie them to a tree, and Ooredoo donates KD 1 for each message to the participating charity organizations.
iPhone 7 Launch
Ooredoo, Kuwait’s fastest network in 2016, celebrated the launch of the iPhone 7 at its headquarters before the midnight hour of the official iPhone launch date, the 24th of September. The special celebration was attended by hundreds of customers, who waited for midnight to sign up to the latest plans with the iPhone 7 and iPhone 7 Plus.
The event was presented by social media influencers Bibi Alabdulmohsen and Yaqoub Boushehri, and comes as yet another testament for Ooredoo’s belief in youth and the social mediums that are closer to them. The hosts, both of whom have a substantial followers base on social media channels, held a number of competitions on stage, awarding winners valuable prizes from Ooredoo. The event also included musical performances by a band from the Netherlands, who use fire, water, and light in their visually stunning shows.
Ooredoo was proud to be among the first companies to host Kuwaiti shooting champion Fehaid Al Deehani upon his return to Kuwait with the gold medal fom the 2016 Summer Olympic Games in Rio, after his historical achievement. The reception took place at the company’s headquarters and was attended by Ooredoo’s executive managers and departments’ heads. It included a celebratory traditional Ardha dance. Employees and visitors to the head office branch were able to meet and greet the Olympic champion. Al Deehani was awarded with a diamond line with free local calls, messages and internet as a token of appreciation for his achievement.
Celebrating Kuwait’s biggest annual event, Ooredoo was proud to be the main sponsor for Hala February 2016. Ooredoo’s partnership with this festival reflects the company’s belief in its social responsibility toward the community and in the importance of effectively taking part in national events and activities. The festival activities included Hala February camp in Bneider, which involved a dedicated area to support small businesses. Other activities included educational, cultural and religious symposiums in addition to children activities.
One of the most exciting parts of Hala February Festival 2016 was the musical concerts, which captured the interest of many people inside and out Kuwait. Sixteen popular singers from the Middle East participated in concerts where hundreds of attendees were amused, participating singers were Abadi Al Johar, Asala Nasri, Fahad Al Kubaisi, Cheb Khaled and Tamer Hosni, Shamma Hamdan, Saad Al Mujarad, Ibrahim Dashti, Hatem Iraqi, Musaed Al Balushi, Nabil Shuail, Ahlam, Hind Al Bahrania, Shereen and Hussein Aljasmi.
Achievements and Awards
The year came with a number of achievements for Ooredoo, culminating in winning the “Speedtest Awards Winner 2016” by Ookla, the company that operates the famous website Speedtest.net, a tool that measures network speed on users’ devices. The awards are based on speed test results conducted by hundreds of thousands of actual smartphone users in Kuwait.
Ooredoo also won a number of awards from the Global Association for Contact Centre & Customer Engagement Best Practices, including: Best Contact Centre Director in EMEA, Excellence in the Support Professional categories for IT and HR, and Best Contact Centre Operational Manager.
The mobile operator also won in the categories of best Ramadan television commercial, best products and services television commercial, and innovative public relations team category at the fourth ‘Creativity Awards’ night by the Arab Media Forum held early December.
Keeping up with its yearly habit, Ooredoo has released a television commercial for Ramadan that managed to reach over 1 million views on YouTube within 48 hours of its release on the first day of Ramadan. The commercial this year focused on the true spiritual essence of Ramadan, and was entitled “Closer Connection” in reference to the connection between man and God. The star-studded production’s lyrics are written by Emirati lyricist Ali Al-Khawar and the music is composed by Kuwaiti composer Fahad Al-Nasser. The song is a duet performed by Saudi singer Rashed AlMajed and Egyptian star Angham, and features Tunisian singer Lutfi Boushnaq. The lyrics focus on the simplicity of making a strong connection with God by asking for His help sincerely and honestly, and it touches on the themes of God’s support and unconditional love to all people, regardless of their background. The video features a number of wellknown character, including Turkish actor Burak Ozcivit, Kuwaiti retired actress Raja Mohammed and the actor couple Fouad Ali and Haya Abdulsalam, in addition to a number of social media influences known for their philanthropist work, such as Safa Al-Failakawi, an advocate of adoption, in addition to Kuwaiti university students in the USA, Group 228, Dr Majeda Al-Yatama, Sundus Al-Qattan, and Oman footballer Ali Al-Habsi.
Ooredoo’s team pose for a group photo at the iftar tent.
Large group of people at the official release of iPhone 7 and iPhone 7 Plus.
Ooredoo’s CEO Sheikh Mohammad bin Abdullah Al Thani is pictured with Information and Youth Affairs Minister Sheikh Salman Al-Humoud Al-Sabah.
Ooredoo participates in distributing aid to Syrian refugees.
Ooredoo’s team receives an award.
Ooredoo’s CEO Sheikh Mohammad bin Abdullah Al Thani arrive at the Hala February Festival.
Ooredoo’s Corporate Communications Senior Director Mijbil Alayoub participates in distributing iftar meals during Ramadan.
Ooredoo’s CEO Sheikh Mohammad bin Abdullah Al Thani presents a gift to Information and Youth Affairs Minister Sheikh Salman Al-Humoud Al-Sabah.
Olympic Gold Medalist Bader Al-Dehani is honored by Ooredoo.
Ooredoo’s Corporate Communications Senior Director Mijbil Alayoub participates in a festival hosted by the Ministry of State for Youth Affairs on the International Volunteer Day.