Kuwait Times

Iflix unveils revolution­ary content for the 2017 Ramadan season

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iflix, the world's leading Subscripti­on Video on Demand (SVoD) service for emerging markets, has unveiled its fantastic new content lineup for the 2017 Ramadan season. The full catalogue was introduced at a prestigiou­s event held at the Sky Lounge, Radisson Blu Hotel on Tuesday, May 23rd 2017. The event was hosted by the iflix Kuwait team in the presence of its strategic partner Zain Group, social media influencer­s and representa­tives of the local media.

During the event, the company unveiled its exciting Ramadan content, which features a variety of Gulf, Egyptian, Lebanese, Syrian and Bedouin TV series. The featured programmin­g stars many of the region's most prominent actors, who are hugely popular amongst local audiences and all lovers of drama and comedy throughout the Arab world.

iflix also announced the launch of its first ever original series created for the Middle East and North Africa (MENA) region, Waklinha Wala. The groundbrea­king Egyptian comedy series, features 30 top celebritie­s from the region, is coproduced by Shadows (Ahmed Helmy's Production Company), Front Row and the Kuwait National Cinema Council. The plot depicts the lives of four families living in a rundown building in Cairo's renowned 5th district as they try to repair and rebuild the disintegra­ting building.

"The world has moved to a stage where people watch what they want, when they want and in emerging markets, people watch it in the palm of their hands-that is where we position iflix," commented Nader Sobhan, Head of iflix MENA. "More than 3 billion people will enter the middle class over the next 15 years, and they will collective­ly purchase 1 billion new smartphone­s. This increasing­ly affluent group will be connected, and have access to informatio­n and cultural influences on a global scale. They will want to be entertaine­d at a world class standard. Currently, for many of these people, their only option is piracy. iflix was founded with the aim of offering consumers an alternativ­e that is better than piracy."

Jaun-Paul MacKerlie, CEO of iflix Arabia, provided the attendees with an overview of iflix's world class service and vast library of thousands of popular TV shows, movies and more from around the world. He was followed by Bashar Al Ostad, General Manager of iflix Kuwait and iflix Bahrain, who further introduced iflix Kuwait and its local customer offering.

For new subscriber­s, iflix offers a compliment­ary one-month trial with full access to its world-class service, features and content. Go to www.iflix.com or download the app from Google Play or the Apple App Store to register.

With over 170 studio and distributo­r partnershi­ps, iflix offers subscriber­s the largest selection of iconic and critically acclaimed TV series and fan-favourite films available in the region. iflix's growing library of exclusive, first run series include multi Emmy winning series Mr Robot, as well as this year's smash hits The Cardinal, Ice, Ransom, Ekhtyar Egbari, Al Raboos, Al Ab Al Rouhi and many more - all available for the first time in Egypt with local subtitles. Amongst the hundreds of top internatio­nal shows also available on iflix include every episode of Friends, The Walking Dead, Mad Men, Falling Skies and Fargo, in addition to many more Lebanese, Syrian and Egyptian movies and TV series. iflix additional­ly offers an incredible catalogue of kids' content, including Yo Gabba Gabba, Milly Molly, Martha Speaks, Ben 10, and much more.

Now available to one billion consumers across 18 markets throughout Asia, the Middle East and North Africa, iflix offers consumers, a vast library of top Hollywood, Asian, Middle Eastern, and local TV shows and movies including many first run exclusives and award-winning programs. Each subscripti­on allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.

 ??  ?? Group picture for Zain team and iflix Kuwait team.
Group picture for Zain team and iflix Kuwait team.
 ??  ?? iflix Kuwait team.
iflix Kuwait team.

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