Hardee’s re-opens its Bidaa branch
Hardee’s Bidaa branch was successfully reopened on June 22, 2017, following a successful development process that included the outside appearance and internal design of the restaurant, there was also a major enhancement of the production and operation system as Hardee’s restaurants kitchen is closer to the factory than the usual kitchen, it also covered the Drive thru area.
The branch received much attention as it received an appreciation prize from the mother company in the USA as it achieved the highest sales for a branch in the world for 2016. It is not a secret that success has its merits, and if it was not for the support of Hardee’s customers and liking its products and campaigns, this success would not have been achieved.
The restaurant is equipped with the most modern international specifications to meet requirements and needs of various groups of customers to provide them with the best of services (it is worth mentioning that all Hardee’s restaurants use Kuwaiti and Saudi meets that were slaughtered according to Islamic Shareeah).
Hardee’s Regional Director General for Kuwait and Iraq Mohammad Suleiman said, “Bidaa Hardee’s is the icon of Hardee’s in Kuwait especially that it was opened in 1993, and it is the strongest restaurant in the middle east, and the top restaurant in the world in 2016, as the renovation process aims at leaving a distinguished impression with customers, and we draw a beautiful image for restaurant patrons, and we always think about their satisfaction and reach the highest of degrees for customers comfort.” He added, “The number of Hardee’s branches in Kuwait is 53 and plans are to have the number reach 60 within two years, while there are 350 branches in the Middle East.”
Regional manager for marketing in Kuwait, Iraq and Kurdistan, Rafiq Al-Ayyat said, “The restaurant with its new look presents a better experience for its patrons from all aspects, besides maintaining the nutritional value presented to the customer. The number of tables and chairs has also increased with a new look.”