Hardee’s re-opens its Bi­daa branch

Kuwait Times - - WHAT’S ON -

Hardee’s Bi­daa branch was suc­cess­fully re­opened on June 22, 2017, fol­low­ing a suc­cess­ful de­vel­op­ment process that in­cluded the out­side ap­pear­ance and in­ter­nal de­sign of the restau­rant, there was also a ma­jor en­hance­ment of the pro­duc­tion and op­er­a­tion sys­tem as Hardee’s restau­rants kitchen is closer to the fac­tory than the usual kitchen, it also cov­ered the Drive thru area.

The branch re­ceived much at­ten­tion as it re­ceived an ap­pre­ci­a­tion prize from the mother com­pany in the USA as it achieved the high­est sales for a branch in the world for 2016. It is not a se­cret that suc­cess has its mer­its, and if it was not for the sup­port of Hardee’s cus­tomers and lik­ing its prod­ucts and cam­paigns, this suc­cess would not have been achieved.

The restau­rant is equipped with the most mod­ern in­ter­na­tional spec­i­fi­ca­tions to meet re­quire­ments and needs of var­i­ous groups of cus­tomers to pro­vide them with the best of ser­vices (it is worth men­tion­ing that all Hardee’s restau­rants use Kuwaiti and Saudi meets that were slaugh­tered ac­cord­ing to Is­lamic Sha­reeah).

Hardee’s Re­gional Di­rec­tor Gen­eral for Kuwait and Iraq Mo­ham­mad Suleiman said, “Bi­daa Hardee’s is the icon of Hardee’s in Kuwait es­pe­cially that it was opened in 1993, and it is the strong­est restau­rant in the mid­dle east, and the top restau­rant in the world in 2016, as the ren­o­va­tion process aims at leav­ing a dis­tin­guished im­pres­sion with cus­tomers, and we draw a beau­ti­ful im­age for restau­rant pa­trons, and we al­ways think about their sat­is­fac­tion and reach the high­est of de­grees for cus­tomers com­fort.” He added, “The num­ber of Hardee’s branches in Kuwait is 53 and plans are to have the num­ber reach 60 within two years, while there are 350 branches in the Mid­dle East.”

Re­gional man­ager for mar­ket­ing in Kuwait, Iraq and Kur­dis­tan, Rafiq Al-Ayyat said, “The restau­rant with its new look presents a bet­ter ex­pe­ri­ence for its pa­trons from all as­pects, be­sides main­tain­ing the nu­tri­tional value pre­sented to the cus­tomer. The num­ber of ta­bles and chairs has also in­creased with a new look.”

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