Chanel takes its Made­moi­selle Prive ex­hi­bi­tion to South Korea

Kuwait Times - - LIFESTYLE -

CHANEL pre­sented the next stage of the Made­moi­selle Prive ex­hi­bi­tion at the D Mu­seum in Seoul. This unique ex­pe­ri­ence that took place on June 23rd and will con­tinue till July 19, 2017, cap­tures the au­dac­ity and en­ergy of the brand, the bril­liance of Karl Lager­feld's cre­ative vi­sion on the story of Gabrielle Chanel and his take on CHANEL's codes, sym­bols and icons pro­jected into the fu­ture with sur­prise and dar­ing.

Ex­hil­a­rat­ing on ev­ery level, Made­moi­selle Prive Seoul con­cen­trates on Haute Cou­ture de­signs by Karl Lager­feld, the re-edi­tions of Gabrielle Chanel's one and only High Jew­elry col­lec­tion 'Bi­joux de Dia­mants' cre­ated in 1932, the leg­endary CHANEL N∞5 fra­grance, and fur­ther pep up the ad­ven­ture into the ori­gins of CHANEL's cre­ations with dig­i­tal dy­namism and Korean touches.

Cu­rated in the style of an in­cred­i­ble jour­ney, Made­moi­selle Prive will twist and turn through­out and of­fer ele­ments of won­der­ment. Vis­i­tors en­ter the ex­hi­bi­tion through a stair­case topped by a ceil­ing in­spired by Gabrielle Chanel's Coro­man­del lac­quered screens' pat­terns, lead­ing down to the first floor, of­fer­ing a very first glimpse in­side the fas­ci­nat­ing aes­thetic world of CHANEL.

Through a series of in­stall­ments, level M1 daz­zles with Gabrielle Chanel's in­flu­ence. The graphic Deauville room whose hat boxes and series of mini-films evoke her very first bou­tique opened in 1913 in France highlights the en­dur­ing moder­nity of the al­lure she in­vented. The next room cel­e­brates ex­cep­tional totems ref­er­enc­ing the House's codes and sym­bols -lucky charms, col­ors, pat­terns and fig­ures- that were dear to Gabrielle Chanel and are con­tin­ued by Karl Lager­feld. The camel­lia, Gabrielle Chanel's fetish flower which re­mains in­dis­sol­ubly linked to the brand's cre­ations, is re­vis­ited by Korean artist Jiy­ong Lee.

The third room is ded­i­cated to CHANEL N∞5, cre­ated by Gabrielle Chanel in 1921, and evokes the key in­gre­di­ents of the iconic fra­grance. Vis­i­tors first dis­cover an artis­tic in­ter­pre­ta­tion of the May rose, fol­lowed by an ar­chi­tec­turally de­signed pipe or­gan with glass vials, each con­tain­ing the raw in­gre­di­ents es­sen­tial to CHANEL N∞5: alde­hy­des, ylang ylang, May rose, jas­mine and san­dal­wood. The last mono­lith cap­tures the ab­stract com­po­si­tion of the leg­endary fra­grance, while the fi­nal touch of the ol­fac­tory jour­ney cul­mi­nates in an air­lock per­me­ated with the scent of CHANEL N∞5 L'Eau. The M1 level ends with a Sen­sory room re­call­ing the inim­itable crafts­man­ship of CHANEL's Haute Cou­ture work­shops, a can­vas wrapped and 3D stitched stair­case bridg­ing the down­stairs rooms to the up­stairs Level M2.

Af­ter the work signed by Karl Lager­feld and in­spired by Made­moi­selle Chanel's cre­ative stu­dio door at 31 rue Cam­bon in Paris, sev­eral suc­ces­sive so­phis­ti­cated in­stal­la­tions sweep through Gabrielle Chanel's story and ig­nite the in­no­va­tive tal­ent of Karl Lager­feld as il­lus­trated by the Haute Cou­ture neon room whose line-up of stark man­nequins con­trasts with the x-ray treat­ment of twelve Haute Cou­ture dresses, all de­signed by Karl Lager­feld. Lay­ers of flaw­less tech­nique are ap­par­ent such as embroidery from the House of Lesage or feather work from the House of Le­mariÈ, yet there re­mains an as­tound­ing light­ness.

In the next space, Karl Lager­feld's por­traits of seven­teen ac­tresses, mod­els and friends of the House of CHANEL from Kris­ten Ste­wart to Lily-Rose Depp, wear­ing Haute Cou­ture and re-edi­tions from the 'Bi­joux de Dia­mants' col­lec­tion are in con­stant move­ment hav­ing been seg­mented, shuf­fled and elab­o­rately hung.

The vis­i­tors are caught by the con­trolled per­fec­tion and the bold­ness of the Haute Cou­ture sil­hou­ettes mag­ni­fied by man­nequins. An army of stat­uesque glass col­umns and po­etic set­tings en­cased in glass en­hance the in­di­vid­u­al­ity, time­less­ness and au­dac­ity of the 'Bi­joux de Dia­mants' High Jew­ellery pieces, while a gi­ant rhinestone necklace's white light ex­plo­sion is skil­fully trapped in a cage room, cel­e­brat­ing Gabrielle Chanel's favourite gem, the di­a­mond.

Vis­i­tors will end this en­thralling Made­moi­selle Prive jour­ney with a series of po­laroid por­traits of friends of the House, in­clud­ing G-Dragon, Caro­line de Mai­gret, Irene Kim and Soo Joo Park wear­ing the 'Bi­joux de Dia­mants' col­lec­tion, ex­hib­ited for the very first time in Seoul, and the screen­ing of short movies di­rected by Karl Lager­feld, in­clud­ing Visite Noc­turne, an imag­i­nary con­ver­sa­tion be­tween Karl Lager­feld and Gabrielle Chanel in­ter­preted with ex­cep­tional fi­nesse by Geral­dine Chap­lin.

Up­stairs on level 4F there's a space for exclusive Lesage (em­broi­derer), Le­marie (feather and flower maker), High Jew­ellery, and N∞5 work­shops high­light­ing the crafts­man­ship and savoir-faire of the House of CHANEL.

The Made­moi­selle Prive Seoul ex­hi­bi­tion touches upon the CHANEL icons, codes and sym­bols and con­tin­ues in the charis­matic and ir­rev­er­ent spirit of Gabrielle Chanel and Karl Lager­feld to in­trigue and charm at the same time.

The open­ing

The open­ing guests in­clude CHANEL am­bas­sadors GDragon, Caro­line de Mai­gret and the Ja­panese ac­tress Rinko Kikuchi, as well as model Soo Joo Park and in­flu­encer Irene Kim. All of them are part of the Made­moi­selle PrivÈ ex­hi­bi­tion in Seoul. The CHANEL am­bas­sadors and ac­tresses Gwei Lun Mei, Shin Hye Park and Ye Seul Han, the K-pop singer CL, singers Taeyang and Jen­nie, ac­tresses Rye­owon Jung, A Sung Ko and Yoon A Lim as well as ac­tors Je Hoon Lee, Chang Wook Ji and Joo Hyuk Nam also at­tended the ex­hi­bi­tion's open­ing at the D mu­seum.

Fol­low­ing the pri­vate view and open­ing re­cep­tion at the D MU­SEUM, guests cel­e­brated the open­ing at the S Fac­tory in a set­ting cre­ated es­pe­cially for the evening with a live per­for­mance by G-Dragon. Soo Joo Park, Kingmck and Plas­tic Kid also DJ'd.

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