Canon launches Macro IS STM
Canon Middle East, world leader in imaging solutions, yesterday launched a new innovative lens: The EF-S 35mm f/2.8 Macro IS STM. Designed to capture stunning Macro and close-up photography, the EF-S 35mm f/2.8 Macro IS STM features Canon’s unique built-in Macro Lite technology and is the first lens of its kind in the EFS range. Forming part of Canon’s extensive EF range of lenses and compatible with all APS-C DSLR cameras, the EF-S 35mm f/2.8 Macro IS STM facilitates photographers with the capability to capture delicate details and get closer to their subject.
It illuminates small objects and closeup detail, whilst minimizing the shadows it casts onto subjects with a tapered edge design. Combined with an Image Stabilizer with Hybrid IS, the lens is designed to counteract unwanted shake and blur to enhance macro shots. This powerful macro lens, with life-size 1:1 magnification, has the ability to beautifully capture subjects as close as 30mm from the front of the lens.
This close working distance and magnification level means it is ideal for revealing the tiny and intricate details of subjects such as jewelry, food or crafts. Ideal for users seeking to produce distinctive, stand out imagery for their Instagram feed or to produce a portfolio of stunning product imagery for a small business, the EF-S 35mm f/2.8 Macro IS STM gives users the power to see a new world of detail. Featuring an Optical Image Stabilizer with Hybrid IS, the lens gives photographers the freedom to shoot handheld allowing for new, closer perspectives uncovering detail finer than the human eye can see.
The sophisticated Hybrid IS compensates for angular and linear movement with built-in technology in the lens; especially useful for macro shooting that is prone to exaggerated camera shake often causing unwanted blur. The built-in Macro Lite ensures flexible lighting options and ease for users by allowing photographers to alternate between two lights located on each side of the lens, or both at the same time. At the press of a button the strength of the lighting can be adjusted to amplify the intricate details of the subject so users can creatively add shadows with depth and texture whilst emphasizing the color and details.
For movie-makers, the quiet focusing of the STM focus motor is advantageous for capturing movies without distracting noise, whilst its smooth shifts in focus create cinematic effects. Designed for impactful macro photography, the EF-S 35mm f/2.8 Macro IS STM is a versatile, compact and lightweight lens. It has the capability to be used for a range of applications such as portrait, street and general everyday photography by all budding photographers wanting to tell their story.