Canon launches Macro IS STM

Kuwait Times - - TECHNOLOGY -

Canon Mid­dle East, world leader in imag­ing so­lu­tions, yesterday launched a new in­no­va­tive lens: The EF-S 35mm f/2.8 Macro IS STM. De­signed to cap­ture stun­ning Macro and close-up pho­tog­ra­phy, the EF-S 35mm f/2.8 Macro IS STM fea­tures Canon’s unique built-in Macro Lite tech­nol­ogy and is the first lens of its kind in the EFS range. Form­ing part of Canon’s ex­ten­sive EF range of lenses and com­pat­i­ble with all APS-C DSLR cam­eras, the EF-S 35mm f/2.8 Macro IS STM fa­cil­i­tates pho­tog­ra­phers with the ca­pa­bil­ity to cap­ture del­i­cate de­tails and get closer to their sub­ject.

It il­lu­mi­nates small ob­jects and closeup de­tail, whilst min­i­miz­ing the shadows it casts onto sub­jects with a ta­pered edge de­sign. Com­bined with an Im­age Sta­bi­lizer with Hy­brid IS, the lens is de­signed to coun­ter­act un­wanted shake and blur to en­hance macro shots. This pow­er­ful macro lens, with life-size 1:1 mag­ni­fi­ca­tion, has the abil­ity to beau­ti­fully cap­ture sub­jects as close as 30mm from the front of the lens.

This close working dis­tance and mag­ni­fi­ca­tion level means it is ideal for re­veal­ing the tiny and in­tri­cate de­tails of sub­jects such as jew­elry, food or crafts. Ideal for users seek­ing to pro­duce dis­tinc­tive, stand out im­agery for their In­sta­gram feed or to pro­duce a port­fo­lio of stun­ning prod­uct im­agery for a small business, the EF-S 35mm f/2.8 Macro IS STM gives users the power to see a new world of de­tail. Fea­tur­ing an Op­ti­cal Im­age Sta­bi­lizer with Hy­brid IS, the lens gives pho­tog­ra­phers the free­dom to shoot hand­held al­low­ing for new, closer per­spec­tives un­cov­er­ing de­tail finer than the hu­man eye can see.

The so­phis­ti­cated Hy­brid IS com­pen­sates for an­gu­lar and lin­ear move­ment with built-in tech­nol­ogy in the lens; es­pe­cially use­ful for macro shoot­ing that is prone to ex­ag­ger­ated cam­era shake of­ten caus­ing un­wanted blur. The built-in Macro Lite en­sures flex­i­ble light­ing op­tions and ease for users by al­low­ing pho­tog­ra­phers to al­ter­nate be­tween two lights lo­cated on each side of the lens, or both at the same time. At the press of a but­ton the strength of the light­ing can be ad­justed to am­plify the in­tri­cate de­tails of the sub­ject so users can cre­atively add shadows with depth and tex­ture whilst em­pha­siz­ing the color and de­tails.

For movie-mak­ers, the quiet fo­cus­ing of the STM fo­cus mo­tor is ad­van­ta­geous for cap­tur­ing movies with­out dis­tract­ing noise, whilst its smooth shifts in fo­cus cre­ate cin­e­matic ef­fects. De­signed for im­pact­ful macro pho­tog­ra­phy, the EF-S 35mm f/2.8 Macro IS STM is a ver­sa­tile, com­pact and light­weight lens. It has the ca­pa­bil­ity to be used for a range of ap­pli­ca­tions such as por­trait, street and gen­eral ev­ery­day pho­tog­ra­phy by all bud­ding pho­tog­ra­phers want­ing to tell their story.

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