Fly­dubai to roll out new uni­form

Kuwait Times - - BUSINESS -

DUBAI: Dubai-based fly­dubai is ex­cited to an­nounce to­day the roll out of a new uni­form as it en­ters its ninth year of op­er­a­tion. The new de­sign will be worn by more than 2,500 uni­formed staff across the fly­dubai net­work; in­clud­ing Pi­lots, Cabin Crew, Train­ing, En­gi­neer­ing and Main­te­nance staff as well as mem­bers of staff at the air­port and fly­dubai Travel Shops.

This is the car­rier’s first uni­form re­design since its first flight took to the sky on 01 June 2009. The roll­out of this new look is sched­uled to co­in­cide with the in­tro­duc­tion of the air­line’s first Boe­ing 737 MAX 8, which will join the fly­dubai fleet later this year. For an ex­clu­sive look at the new uni­form be­fore it’s rolled out, check out the video be­low. Com­ment­ing on the launch of the new uni­form, Ghaith Al Ghaith, Chief Ex­ec­u­tive Of­fi­cer at fly­dubai, said: “fly­dubai has evolved con­tin­u­ously since its in­cep­tion; we’ve con­tin­ued to push bound­aries and change the way peo­ple travel around the re­gion.”

“Our de­sire to meet the vary­ing travel needs of our pas­sen­gers with af­ford­able, re­li­able travel ser­vices still lies at the heart of our propo­si­tion; how­ever, we have come a long way from be­ing a start-up air­line and this ma­tu­rity needs to be re­flected through mul­ti­ple touch­points across the air­line, un­doubt­edly the uni­form is the most vis­i­ble of all,” added Al Ghaith. fly­dubai has teamed up with A Ronai LLC, a Dubai based hos­pi­tal­ity sup­plier, to cre­ate the new look for the car­rier: one that ex­udes the spirit of the brand but also meets the oper­a­tional and prac­ti­cal de­mands of the roles our uni­formed staff per­form ev­ery day.

“The line ‘Look good. Feel bet­ter. Per­form best.’ cap­tures the essence of the new uni­form”, said Jilly Sims, Se­nior Vice Pres­i­dent of In­flight Ser­vice at fly­dubai, and con­tin­ued: “The de­sign takes into con­sid­er­a­tion the var­i­ous work­ing en­vi­ron­ments of the fly­dubai staff in­clud­ing var­ied cli­mates, cul­tural and re­li­gious sen­si­tiv­i­ties, dura­bil­ity and prac­ti­cal­ity, ver­sa­til­ity, cost-ef­fi­ciency, as well as se­cu­rity, health and safety reg­u­la­tions.”

Com­ment­ing on the de­sign el­e­ments of the new uni­form, Laura New­man, Se­nior Man­ager Brand Strat­egy, who worked on the launch project, said: “fly­dubai staff, es­pe­cially the cus­tomer-fac­ing em­ploy­ees, are our am­bas­sadors and the very em­bod­i­ment of our brand and its val­ues, and as such, they are an im­por­tant point of brand en­gage­ment with our pas­sen­gers on the ground and in the air. When we started work­ing on the new uni­form, we were clear that we are not only look­ing to make a fash­ion state­ment but to come up with a de­sign that rep­re­sents who we are as a com­pany: Dy­namic, Ef­fi­cient, Re­li­able and Hu­man.” The car­rier op­er­ates a fleet of 58 Nex­tGen­er­a­tion Boe­ing 737- 800 and cre­ated a net­work of 94 des­ti­na­tions in 44 coun­tries, span­ning from Prague to Bangkok. fly­dubai is set to take de­liv­ery of 100 Boe­ing 737 MAX 8 air­craft or­dered at the 2013 Dubai In­ter­na­tional Air­show by the end of 2023.

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