A$AP Rocky team­ing up with Un­der Ar­mour for a sneaker col­lec­tion?

Kuwait Times - - LIFESTYLE -

A$AP Rocky has re­port­edly teamed up with Un­der Ar­mour for a sneaker col­lec­tion. The ‘Wild for the Night’ hit­maker is said to have signed up to lead the brand’s life­style cat­e­gory and they are hop­ing adding the rap­per’s name to their de­signs will help them break into the com­pet­i­tive footwear mar­ket. How­ever, Un­der Ar­mour wouldn’t be pushed when asked if the rap­per was to join the team. A spokesper­son for the brand said in a state­ment: “We are al­ways talk­ing to those with a pas­sion to change the game, from ath­letes to cre­ators to en­trepreneurs.” Mean­while, A$AP Rocky - who is dat­ing model and tele­vi­sion per­son­al­ity Ken­dall Jen­ner - has pre­vi­ously teamed up with the likes of adi­das to cre­ate his own sneak­ers. Speak­ing prior to the re­lease of the shoe, when asked if he feels com­pe­ti­tion from other rap­pers get­ting their own pair of sneak­ers, he said at the time: “Not at all. I’m not even look­ing at this like a com­pet­i­tive thing. I’m like that horse that’s win­ning the race right now. “My eyes are just on get­ting to the fin­ish line and hop­ing that my damn horse jockey stops whip­ping me. That’s what it’s like. My cre­ative drive keeps me go­ing like that. “I don’t even see any­thing like I’ve got those eye shields block­ing the pe­riph­eral vi­sion so I can just fo­cus on the fin­ish line. That’s just how it is with me. I’m just fo­cused on what I’m ready to ac­com­plish and do­ing it the best.” And the rap­per - whose real name is Rakim May­ers - thinks it is “rev­o­lu­tion­ary” that he has his own sneak­ers. He said: “Let’s put it like this. If I get the cre­ative con­trol and plat­form to put out a sneaker, it’s gonna be rev­o­lu­tion­ary and to­mor­row. It’s gonna be new age, new age. It’s gonna be the best and that’s all I’m gonna say. I’m gonna leave it at that.”

Newspapers in English

Newspapers from Kuwait

© PressReader. All rights reserved.