IN­FINITI or­ga­nizes an ex­clu­sive artis­tic ex­pe­ri­ence with the new Q60 Coupe

Kuwait Times - - BUSINESS -

To celebrate the launch of the new Q60 Coupe, IN­FINITI Mid­dle East hosted a di­verse group of prom­i­nent blog­gers to “The IN­FINITI Sig­na­ture Drive” - an ex­clu­sive me­dia event in Dubai on May 17th 2017. The blog­gers were in­vited from a bou­quet of cre­ative fields such as food, travel, life­style, and au­to­mo­tive. The IN­FINITI Sig­na­ture Drive was crafted with the in­ten­tion of bring­ing to­gether artists and in­flu­encers who share IN­FINITI’s val­ues of be­ing Pro­gres­sive Chal­lengers. Le­banese-Dutch Tarek Atrissi, a pi­o­neer­ing artist in the Arab World led the group to cre­ate leave their artis­tic im­prints in the city of Dubai.

The blog­gers were wel­comed by an over­view of the new IN­FINITI Q60 Coupe, and were pre­sented with a num­ber of lux­u­ries, height­en­ing an­tic­i­pa­tion for the drive. Af­ter the over­view, they were treated to driv­ing a con­voy of Q6O Coupes around the bustling av­enues of Dubai. Still kept un­der the wraps to them how­ever was that the drive was de­signed with an artis­tic touch! On com­ple­tion of the drive, Tarek re­vealed to the au­di­ence the route they had taken by paint­ing it onto a gi­ant map of Dubai city. Much to their amaze­ment, the blog­gers found that their route was the word “Dar­ing” in Ara­bic cal­lig­ra­phy.

Fol­low­ing the artis­tic drive, the blog­gers were given a chance to free­wheel the Q60 Coupes to ex­pe­ri­ence their dy­namic road per­for­mance.

Con­clud­ing an ex­hil­a­rat­ing day, the blog­gers were treated to an ex­clu­sive Yacht cruise in­side which they com­peted to mix the finest cocktail. The com­pe­ti­tion saw guests come up with a wide va­ri­ety of in­no­va­tive cock­tails. The event high­lighted IN­FINITI’s spirit to em­power the drive by part­ner­ing with in­flu­encers who’ve dared to em­power in their own artis­tic fields.

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