Lin­coln voted the most sat­is­fy­ing pre­mium brand among own­ers

Kuwait Times - - BUSINESS -

Own­ers of new Lin­coln ve­hi­cles have voted Lin­coln the top lux­ury brand, ac­cord­ing to this year’s Ve­hi­cle Sat­is­fac­tion Awards from Au­toPa­cific, a fu­ture-ori­en­tated au­to­mo­tive marketing re­search and prod­uct-con­sult­ing firm. The awards are based on owner re­sponses to sur­vey ques­tions re­gard­ing the over­all own­er­ship ex­pe­ri­ence. “The Ve­hi­cle Sat­is­fac­tion Awards look at the big pic­ture,” said Ge­orge Peter­son, Au­toPa­cific pres­i­dent. “They mea­sure 49 sep­a­rate at­tributes, rang­ing from in­te­rior com­fort and styling to fuel econ­omy and per­for­mance. They go deeper into the heart of the own­er­ship ex­pe­ri­ence.”

This year marks the 21st an­niver­sary of Au­toPa­cific, which iden­ti­fies the most sat­is­fy­ing ve­hi­cles based on sur­vey re­sponses from more than 54,000 own­ers of new 2016 and 2017 cars and light trucks. “Re­gain­ing lead­er­ship in the pre­mium brand cat­e­gory is not just a clear state­ment on the qual­ity of Lin­coln ve­hi­cles, but also a nod to the ex­em­plary ser­vice we of­fer our cus­tomers,” said Alex Scha­ef­fer, Di­rec­tor, Lin­coln Mid­dle East. “With the ar­rival of the Con­ti­nen­tal to the Mid­dle East, Lin­coln has de­liv­ered on its prom­ise and com­mit­ment to the re­gion to bring four ve­hi­cles in four years.” Lin­coln has, this year, re­gained lead­er­ship from Tesla in the pre­mium brand cat­e­gory, thanks in part to the Lin­coln Con­ti­nen­tal, Lin­coln MKZ, and Lin­coln Nav­i­ga­tor, which were voted win­ners in the Lux­ury Car, Lux­ury Mid­size Car, and Lux­ury SUV seg­ments re­spec­tively in the Au­toPa­cific sur­vey. The Lin­coln Mo­tor Com­pany’s strong lineup of ve­hi­cles con­tin­ues to draw more peo­ple to the brand, hav­ing the lux­ury seg­ment’s high­est loy­alty rate among new lux­ury-ve­hi­cle buy­ers for the first quar­ter of 2017, based on IHS Markit Loy­alty data.

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