Mi­crosoft puts partners at the cen­ter of $4.5 tril­lion trans­for­ma­tion op­por­tu­nity

Kuwait Times - - TECHNOLOGY -

Mi­crosoft Corp. on Mon­day kicked off Mi­crosoft In­spire in Washington, DC where the com­pany un­veiled Mi­crosoft 365, a new set of com­mer­cial of­fer­ings that draws from the best of the com­pany's com­mer­cial prod­ucts across Of­fice 365, Win­dows 10, and En­ter­prise Mo­bil­ity + Se­cu­rity. Mi­crosoft 365 is de­signed to em­power all com­pa­nies and all work­ers, rec­og­niz­ing that peo­ple are at the heart of dig­i­tal trans­for­ma­tion. It puts peo­ple at the cen­ter, giv­ing them flex­i­bil­ity to work where and how they want, and giv­ing them new ways to col­lab­o­rate with oth­ers - all while pro­tect­ing com­pany data.

Mi­crosoft in­tro­duced two Mi­crosoft 365 of­fer­ings to­day. Mi­crosoft 365 En­ter­prise is the evo­lu­tion of the com­pany's Se­cure Pro­duc­tive En­ter­prise of­fer­ing, and in­cludes Of­fice 365 En­ter­prise, Win­dows 10 En­ter­prise, and En­ter­prise Mo­bil­ity + Se­cu­rity. It pro­vides cus­tomers with the lat­est and most ad­vanced tech­nol­ogy for em­pow­er­ing em­ploy­ees. Mi­crosoft 365 Busi­ness, avail­able in pub­lic preview start­ing Aug 2, is de­signed to give small-to-medium sized busi­nesses a com­plete pro­duc­tiv­ity and se­cu­rity so­lu­tion, while stream­lin­ing IT management. It in­cludes Of­fice 365 Busi­ness Pre­mium, se­cu­rity and management fea­tures for Of­fice apps and Win­dows 10 de­vices, all man­aged in a cen­tral­ized console for de­ploy­ing and se­cur­ing de­vices and users in one lo­ca­tion.

Mi­crosoft 365 rep­re­sents a new and more co­he­sive ap­proach to how Mi­crosoft goes to mar­ket with com­mer­cial of­fer­ings, and re­flects the shift partners and mu­tual cus­tomers are mak­ing - from view­ing pro­duc­tiv­ity, se­cu­rity and de­vice management as in­di­vid­ual work­loads, to seek­ing a com­pre­hen­sive ap­proach to se­cure pro­duc­tiv­ity. Mi­crosoft 365 rep­re­sents a sig­nif­i­cant op­por­tu­nity for partners to in­crease deal size, dif­fer­en­ti­ate of­fer­ings, and grow man­aged ser­vices rev­enue. Ac­cord­ing to For­rester Con­sult­ing, Mi­crosoft 365 En­ter­prise in­creases part­ner rev­enue op­por­tu­nity by more than 50 per­cent vs. sell­ing and de­ploy­ing Of­fice 365 alone.

To fuel Mi­crosoft partners' suc­cess and help meet the com­pany's goal of a $20 bil­lion cloud run rate by 2018, Mi­crosoft an­nounced with launch hard­ware partners, Dell EMC, HPE and Len­ovo, that Mi­crosoft Azure Stack is now avail­able to or­der. Azure Stack is an ex­ten­sion of Azure that brings the agility and fast-paced in­no­va­tion of cloud com­put­ing to on-premises en­vi­ron­mentsand en­ables en­tirely new hy­brid cloud sce­nar­ios.

Azure Stack of­fers a truly con­sis­tent hy­brid cloud plat­form, pro­vid­ing an ideal fit for cus­tomers who want flex­i­bil­ity with­out hav­ing to build ap­pli­ca­tions in a dif­fer­ent way. From Azure dat­a­cen­ters to the edge of the cloud - whether miles un­der­ground in a mine shaft, away at sea on a ship, or on a fac­tory floor de­pen­dent on con­tin­u­ous real-time op­er­a­tion - Azure Stack en­ables mod­ern cloud ap­pli­ca­tions that meet all busi­ness and reg­u­la­tory re­quire­ments. A truly con­sis­tent hy­brid cloud helps cus­tomers ex­e­cute on their cloud strat­egy faster, and in a way that makes the most sense for their busi­ness.

Azure Stack ex­tends the Azure ecosys­tem op­por­tu­nity by help­ing partners grow their Azure busi­ness and reach a larger ad­dress­able mar­ket through hy­brid cloud sce­nar­ios. Many Mi­crosoft partners have al­ready be­gun to cap­i­tal­ize on the power of Azure Stack in­clud­ing Rackspace, Ti­eto, and Re­sello. Partners can learn more about how to build a suc­cess­ful cloud prac­tice through Prac­tice Devel­op­ment Play­books or sharpen their Azure skills through on­line train­ings here.

Mi­crosoft also an­nounced two new ways it is help­ing partners con­nect with cus­tomers and bring in­no­va­tive so­lu­tions to mar­ket. Last year, Mi­crosoft pi­loted a new Azure co-sell pro­gram to pro­vide com­pre­hen­sive sales and marketing sup­port for partners build­ing so­lu­tions with Azure. In its first six months in mar­ket, this pro­gram helped close more than $1 bil­lion in an­nual con­tract value for Azure partners, cre­ated $6 bil­lion in Azure part­ner pipe­line op­por­tu­nity and gen­er­ated more than 4,500 part­ner deals.

Azure is the only pub­lic cloud pro­vid­ing partners with this in­cred­i­ble ben­e­fit through which Mi­crosoft sales reps are paid up to 10 per­cent of the part­ner's an­nual con­tract value when they cosell qual­i­fied Azure-based part­ner so­lu­tions. This means Mi­crosoft is uniquely in­cent­ing its sales reps to work hand-in-hand with Azure partners to drive new busi­ness to­gether and en­abling partners to lever­age the Mi­crosoft sales­force to grow their busi­ness glob­ally.

Satya Nadella

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