Al­ca­tel launches A5-LED in Dubai, avail­able in Kuwait on mid-July

Kuwait Times - - TECHNOLOGY - By Ben Gar­cia

TCL Com­mu­ni­ca­tion Tech­nol­ogy Hold­ings Lim­ited (Al­ca­tel) re­cently launched new­est A5 LED-cov­ered Smart­phone in Dubai. The world’s first in­ter­ac­tive LED-cov­ered Smart­phone, A5 LED de­liv­ers on Al­ca­tel’s ‘en­joy.now’ prom­ise with in­no­va­tions for en­er­getic young con­sumers. The event was held in­side restau­rant and bar at Grand Mil­len­nium Ho­tel, fre­quented by young cus­tomers.

“With the A5 LED, Al­ca­tel is de­liv­er­ing new fun fea­tures, like light-up no­ti­fi­ca­tions and unique LED cover pat­terns and themes you cre­ate your­self, as well as an en­hanced mul­ti­me­dia ex­pe­ri­ence and more ways to take and share self­ies, ideal for peo­ple who value hav­ing fun and let­ting their per­son­al­ity shine.” said Ruedi­ger Oden­bach, Vice Pres­i­dent at Al­ca­tel Mid­dle East & Africa. The new Al­ca­tel Smart­phone of­fers the most unique and in­ter­ac­tive ex­pe­ri­ence found only in the A5 LED, Al­ca­tel puts you in charge of how you want to show off your smart­phone per­son­al­ity with a daz­zling ar­ray of LED light shows.

‘Read to go higher’

In case you do not know about Al­ca­tel, it is a mo­bile hand­set brand started many years ago, in fact, way be­fore the rise of other fa­mil­iar brands who suc­ceeded in a mo­bile hand­set. Now, TCL-Al­ca­tel claimed to have ranked sev­enth big­gest mo­bile phone ven­dor in the Mid­dle East and Africa to­day. “Al­ca­tel is ranked num­ber 4 in Eu­rope, in Latin Amer­ica, we are num­ber 5. We are ready to go higher. We are do­ing well in the most com­pet­i­tive mar­ket. We want to be rec­og­nized and re­turn the glory of yesteryears. We will and that’s our ob­jec­tive,” he said.

A5 LED-cov­ered Smart­phone light up no­ti­fi­ca­tions with a dif­fer­ent light show for im­por­tant in­com­ing calls, mes­sages, alarms, and so­cial me­dia alerts. “This is unique and first in mo­bile Smart­phone. I am sure ev­ery­one will like it but more im­por­tantly after hav­ing been se­lected the youth sec­tor, I am sure it will play fair in the mar­ket. This seg­ment of con­sumers is not tapped specif­i­cally. The num­ber from this seg­ment could be up to 1.8 bil­lion all over the world so the mar­ket is huge,” he said.

“This prod­uct was cre­ated for the young peo­ple to en­joy while they are us­ing their Smart­phone right now. We want our clients to en­joy now, they won’t wait, they want it now, this is where we get the con­cept of ‘en­joy.now’, the age group of peo­ple that would re­ally en­joy this brand is peo­ple be­low 30 years old or the mil­len­ni­als, we want them to en­joy the Smart­phone,” he said. He said the price is ab­so­lutely com­pet­i­tive if not very cheap for the young users. “Since they have no enough in­come as yet, we want them to af­ford the price,” he added. Kuwait will launch the prod­uct this week and will be avail­able at KD 74.5 “The price is way be­low the Smart­phone of other brands,” he said.

Dif­fer­ent look ev­ery day

LED-cov­ered Smart­phone light up life us­ing color catcher 2.0 by cre­at­ing unique LED cover pat­terns and themes for a dif­fer­ent look ev­ery day. It can light up imag­i­na­tion with an eye-catch­ing per­son­al­ized light show and can light up your mu­sic, with light shows that move with your tunes, switch­ing with a sim­ple shake,” he said. The A5 LED also gives you a great mul­ti­me­dia ex­pe­ri­ence. It has fast 4G LTE con­nec­tiv­ity and an octa-core pro­ces­sor that en­sures pho­tos, games, and movies load smoothly to the large 5.2-inch HD dis­play.

Al­ca­tel A5 LED has a 5 MP front cam­era with selfie flash for brighter self­ies even in low light. It comes with Face Beauty soft­ware for flaw­less im­ages and Face Show, which lets you turn your self­ies into per­son­al­ized video clips for ex­tra fun. There is also a 13 MP rear cam­era with dual-tone flash. Plus, you can en­joy Pri­vate Mode, with a dif­fer­ent sign-in to pro­tect your hidden pho­tos and apps. The Al­ca­tel A5 LED fits com­fort­ably into the hand, with an er­gonomic de­sign that boasts a slim pro­file and rounded edges.

Prod­uct Spec­i­fi­ca­tions

Dis­play: 5.2” HD IPS dis­play Data: LTE CAT4 Per­for­mance: Octa Core x 1.5GHz Rear cam­era: 13MP, f/2.0 Front cam­era: 5MP ROM: 16 RAM: 3 GB Bat­tery (typ­i­cal) 2800mAh Dual SIM Dual Standby: Yes

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