Jazeera un­veils new brand iden­tity

Air­line marks the be­gin­ning of a new jour­ney

Kuwait Times - - FRONT PAGE -

Cel­e­brat­ing the start of a new era, JAZEERA Air­ways, a lead­ing Kuwaiti car­rier op­er­at­ing re­gion­ally and in­ter­na­tion­ally, of­fi­cially re­vealed its re­newed cor­po­rate logo and ad­vanced web­site up­grades (Jazeer­aair­ways.com) as the ad­vent of its var­i­ous up­com­ing launches to meet the di­ver­si­fied needs of its cus­tomers and en­sure a seam­less travel ex­pe­ri­ence.

The new cor­po­rate iden­tity sig­ni­fies an im­por­tant mile­stone as the com­pany reaches its 13th year of suc­cess­ful op­er­a­tions in the Mid­dle East. The new iden­tity comes as the award-win­ning air­line re­dou­bles its com­mit­ment to its cus­tomers by ac­com­mo­dat­ing a holis­tic ex­pe­ri­ence with smart and con­ve­nient of­fer­ings in the com­ing years. As the re­gion’s first pri­vate air­line, Jazeera Air­ways will con­tinue to ac­com­plish its long term cor­po­rate strate­gies through the new and up­com­ing ven­tures while stay­ing true to its brand essence, orig­i­nal­ity and rich re­gional her­itage.

The new vi­sion that re­it­er­ates plac­ing cus­tomers at the very heart of Jazeera Air­ways will con­tinue its over­ar­ch­ing ap­proach of turn­ing seam­less travel into a re­al­ity as they en­joy the new spe­cial fea­tures, of­fers and dis­counts in store.

The New Logo

The new logo vis­ually rep­re­sents an evo­lu­tion to an en­er­getic color palette that demon­strates the brand’s spirit of ad­ven­ture and bold­ness as it forges into the fu­ture. It rep­re­sents the car­rier name in bold col­or­ful and is fur­ther em­bel­lished by re­gional geo­met­ric pat­terns, with ref­er­ence to the di­a­mond-shape that ex­presses the car­rier’s long stand­ing legacy as top car­rier from the Ara­bian penin­sula. Jazeera Air­ways logo pays homage to the orig­i­nal brand mark, whilst in­te­grat­ing a con­tem­po­rary man­ner that now speaks vol­umes about how East meets West with its ex­panded con­nec­tions into the mid­dle East and Eura­sia and many more des­ti­na­tions to come.

“Jazeera Air­ways has trav­elled a long way since its in­cep­tion in 2004 and has be­come an in­te­gral part in the lo­cal and re­gional air­line in­dus­try. Dur­ing its re­mark­able jour­ney, Jazeera Air­ways has over­come in­cred­i­ble chal­lenges, weath­ered many eco­nomic cy­cles, and has come out stronger. As we so­lid­ify our po­si­tion re­gion­ally and ven­ture into more in­ter­na­tional mar­kets with new routes, we re­it­er­ate our com­mit­ment to our cus­tomers. To this end, we are launch­ing a new web­site to act as a gate­way to pro­vid­ing ease and com­fort from the very first click. We are geared with re­newed ef­fi­ciency and vi­tal­ity to em­bark on a new jour­ney with our cus­tomers as many ex­cit­ing launches lay ahead of us’’, said Ro­hit Ra­machan­dran, Jazeera Air­way’s Chief Ex­ec­u­tive Of­fi­cer.

The new web­site

The new-gen­er­a­tion web­site is sea­soned to present a fresh new look with top e-com­merce fea­tures that will ac­com­mo­date a per­son­al­ized on­line ex­pe­ri­ence backed by en­hanced brows­ing and on­line check-in ser­vices, live chat as­sis­tance and up­dated fares, smart travel tips and an ef­fi­cient 4-step book­ing process. Ad­di­tion­ally, apart from a per­sonal travel time­line that stores user pro­file his­tory, the web­site also pro­vides new travel ex­tras such as Jazeera lounge and Park & Fly as well as up­dates on ex­cit­ing travel pack­ages.

“Given Jazeera’s evo­lu­tion in the past decade, the new launches are a nat­u­ral tran­si­tion to re­ju­ve­nate the brand as it en­tered its 13 year mark of suc­cess­ful growth in Kuwait and the re­gion. With the new logo and web­site comes an en­hanced fo­cus on our cus­tomers’ base. The travel land­scape is con­stantly chang­ing, and with the on­set of new changes in our com­pany we hope to match those needs and em­power our cus­tomers with im­proved ser­vices. Our re­vised key val­ues - to be Pas­sion­ate, Con­nected, In­sight­ful and In­ven­tive em­body the spirit of Jazeera and ev­ery­one in­volved as each played a sig­nif­i­cant duty to el­e­vat­ing the brand to where it is to­day,” added Ra­machan­dran.

Jazeera Air­ways cur­rently stands at over 17 des­ti­na­tions and strength­ened its foot­print by en­ter­ing a pop­u­lar touris­tic mar­ket, which are the re­cent flights to Baku set­ting course to new lands be­yond the Mid­dle East. The new ad­di­tions will en­cap­su­late the Jazeera brand per­son­al­ity and are only the be­gin­ning of a mag­ni­tude of up­com­ing launches that will com­plete the re­brand­ing phase and de­liver on its prom­ise to en­sure seam­less ex­pe­ri­ences from start to fin­ish.

KUWAIT: A gen­eral view of the head­quar­ters of Kuwaiti car­rier Jazeera Air­ways in Kuwait City, bear­ing the new com­pany logo on the fa­cade. — Photos by Yasser Al-Zayyat

KUWAIT: (From left) Ro­hit Ra­machan­dran, Jazeera Air­way’s CEO, Mar­zouke J Boodai, Vice chair­man and Mo­hammed Barakat, VP Mar­ket­ing and Prod­uct dur­ing the un­veil­ing of the new logo yes­ter­day.

Newspapers in English

Newspapers from Kuwait

© PressReader. All rights reserved.