A new kind of cold: Nitrogen infused coffee now brewing in Costa Marina Crescent store
This summer Costa Coffee is introducing its latest innovation, Nitro Cold Brew: a nitrogen-infused sensation poured through a bespoke tap, debuting as Costa’s smoothest and richest cold coffee yet. The launch of the refreshing, bold and invigorating Nitro Cold Brew Coffee will be followed by the arrival of Costa Cold Brew in all Costa Coffee stores across Kuwait.
Nitro Cold Brew Coffee is made with Costa’s Cold Brew; a single origin Colombian blend, steeped for over 20 hours to enhance the natural coffee flavor. The Cold Brew Coffee is then poured through a tap that infuses the drink with nitrogen for a seriously smooth new multi-sensory experience, sure to excite coffee aficionados. The nitrogen infusion creates tiny bubbles which cascade through the coffee as it streams from the tap, giving it an extra smooth taste and rich, silky texture. Nitro Cold Brew coffee is served in a glass straight-up. For those with a soft spot for sweetness, Nitro Cold Brew Coffee can also be enjoyed with caramel or vanilla syrups.
Available in its Marina Crescent store only, Costa Coffee Kuwait is the second and only country in the MENA region following the UAE to launch the Nitro Cold Brew and the first international coffee chain to launch the innovation in Kuwait. Nitro is the newest addition to the Costa Coffee family and offers a spectacular twist on the cold coffee drinking experience.
Caroline Harris, Global Brand Director at Costa Coffee commented: “As part of our mission to inspire the world to love great coffee, we are constantly working to bring new coffee experiences and innovations to our customers. Nitro Cold Brew is a new, exciting way to enjoy coffee - our smoothest ever cold coffee and the ultimate refreshment. With its nitrogen infusion, 20-hour brewing process and single origin Columbian blend, Nitro Cold Brew Coffee is our most velvety smooth drink yet.”
Since Alghanim Industries acquired Costa Kuwait in 2013, the brand’s strategy became focused on customer centricity. Alghanim Industries was keen to constantly develop the brand and introduce innovative drinks to better cater to its customers.