A new kind of cold: Ni­tro­gen in­fused cof­fee now brew­ing in Costa Ma­rina Cres­cent store

Kuwait Times - - WHAT’S ON -

This sum­mer Costa Cof­fee is in­tro­duc­ing its lat­est in­no­va­tion, Nitro Cold Brew: a ni­tro­gen-in­fused sen­sa­tion poured through a be­spoke tap, de­but­ing as Costa’s smoothest and rich­est cold cof­fee yet. The launch of the re­fresh­ing, bold and in­vig­o­rat­ing Nitro Cold Brew Cof­fee will be fol­lowed by the ar­rival of Costa Cold Brew in all Costa Cof­fee stores across Kuwait.

Nitro Cold Brew Cof­fee is made with Costa’s Cold Brew; a sin­gle ori­gin Colom­bian blend, steeped for over 20 hours to en­hance the nat­u­ral cof­fee fla­vor. The Cold Brew Cof­fee is then poured through a tap that in­fuses the drink with ni­tro­gen for a se­ri­ously smooth new multi-sen­sory ex­pe­ri­ence, sure to ex­cite cof­fee afi­ciona­dos. The ni­tro­gen in­fu­sion cre­ates tiny bub­bles which cas­cade through the cof­fee as it streams from the tap, giv­ing it an ex­tra smooth taste and rich, silky tex­ture. Nitro Cold Brew cof­fee is served in a glass straight-up. For those with a soft spot for sweet­ness, Nitro Cold Brew Cof­fee can also be en­joyed with caramel or vanilla syrups.

Avail­able in its Ma­rina Cres­cent store only, Costa Cof­fee Kuwait is the sec­ond and only coun­try in the MENA re­gion fol­low­ing the UAE to launch the Nitro Cold Brew and the first in­ter­na­tional cof­fee chain to launch the in­no­va­tion in Kuwait. Nitro is the new­est ad­di­tion to the Costa Cof­fee fam­ily and of­fers a spec­tac­u­lar twist on the cold cof­fee drink­ing ex­pe­ri­ence.

Caro­line Har­ris, Global Brand Direc­tor at Costa Cof­fee com­mented: “As part of our mis­sion to in­spire the world to love great cof­fee, we are con­stantly work­ing to bring new cof­fee ex­pe­ri­ences and in­no­va­tions to our cus­tomers. Nitro Cold Brew is a new, ex­cit­ing way to en­joy cof­fee - our smoothest ever cold cof­fee and the ul­ti­mate re­fresh­ment. With its ni­tro­gen in­fu­sion, 20-hour brew­ing process and sin­gle ori­gin Columbian blend, Nitro Cold Brew Cof­fee is our most vel­vety smooth drink yet.”

Since Al­ghanim In­dus­tries ac­quired Costa Kuwait in 2013, the brand’s strat­egy be­came fo­cused on cus­tomer cen­tric­ity. Al­ghanim In­dus­tries was keen to con­stantly de­velop the brand and in­tro­duce in­no­va­tive drinks to bet­ter cater to its cus­tomers.

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