Con­cept of ‘CO-’ in­spires Lexus De­sign Award 2018

Entries will be ac­cepted until 8 October 2017

Kuwait Times - - BUSINESS - Ti­tle Judg­ing cri­te­ria Men­tors Prizes/ben­e­fits

Con­tin­u­ing its com­mit­ment to a bet­ter world through de­sign, Lexus In­ter­na­tional yes­ter­day an­nounced its call for entries for the Lexus De­sign Award 2018. Launched in 2013, the award is an in­ter­na­tional plat­form to iden­tify and rec­og­nize the next gen­er­a­tion of global cre­ators and de­sign­ers.

Ev­ery year, thou­sands of young cre­ative tal­ents from around the world as­pire to be se­lected for the fi­nal round. Those twelve fi­nal­ists and their works will be in­tro­duced to the de­sign com­mu­nity and be­yond at Milan De­sign Week 2018; four of the fi­nal­ists will be men­tored by es­tab­lished global de­sign­ers and given a pro­duc­tion bud­get of JPY 3 mil­lion (equiv­a­lent to AED 98,000) to cre­ate ac­tual pro­to­types.

In ad­di­tion to the unique men­tor­ship op­por­tu­nity and global ex­po­sure, young de­sign­ers are drawn to the Lexus De­sign Award by the in­spir­ing theme that pro­vides end­less pos­si­bil­i­ties from a de­sign per­spec­tive. This year’s cre­ative theme for the Lexus De­sign Award 2018 is ‘CO-,’ a Latin pre­fix mean­ing ‘with or to­gether in har­mony.’ Lexus be­lieves that great de­sign can en­sure the har­mo­nious co­ex­is­tence of na­ture and so­ci­ety. In that sense, ‘CO-’ is an ap­proach that al­lows the brand to ex­plore its true po­ten­tial and that of the en­vi­ron­ment by cre­at­ing new pos­si­bil­i­ties through col­lab­o­ra­tion, co­or­di­na­tion, and con­nec­tion. Now, young de­sign­ers get their turn for ‘CO-’ to in­spire them to con­ceive a bet­ter world.

Ac­cord­ing to Takayuki Yoshit­sugu, Chief Rep­re­sen­ta­tive, Mid­dle East and North Africa Rep­re­sen­ta­tive Of­fice, Toy­ota Mo­tor Cor­po­ra­tion, “The Lexus De­sign Award 2018 con­tin­ues the Lexus brand’s com­mit­ment to sup­port­ing the next gen­er­a­tion of de­sign­ers to build a bet­ter fu­ture for all through de­sign. It re­flects the pas­sion for de­sign that drives Lexus for­ward as a brand while ex­tend­ing our val­ues and de­sign ethos to a wider global au­di­ence. This year’s theme, ‘CO-,’ sym­bol­izes Lexus’ be­lief in the power of de­sign, and pro­vides ap­pli­cants with an in­spir­ing topic around which to present their cre­ative ideas that help make the world a bet­ter place. We greatly ap­pre­ci­ate the sup­port we have re­ceived over the years from our cus­tomers and de­sign en­thu­si­asts around the world for the Lexus De­sign Award.”

The judges who as­sess the de­signs are glob­ally rec­og­nized il­lus­tri­ous cre­ators who are ac­tive in di­verse de­sign gen­res. Ad­di­tion­ally, men­tor­ship is pro­vided by es­teemed de­sign­ers who share their knowhow and pro­vide hands-on sup­port. They guide the se­lected can­di­dates to ex­press their full po­ten­tial through the devel­op­ment of work­ing pro­to­types of their in­no­va­tive ideas.

The judges and men­tors for the Lexus De­sign Award 2018 will be an­nounced in Au­gust 2017. As in pre­vi­ous years, Lexus will be part­ner­ing with a se­lect group of renowned pro­fes­sion­als who em­body de­sign ex­cel­lence at the front lines of cre­ativ­ity around the world and who share the brand’s be­lief that great de­sign can make the world a bet­ter place.

Dur­ing Milan De­sign Week, all the fi­nal­ists’ works will be dis­played at the Lexus ex­pe­ri­en­tial space. Judges will then as­sess the four pro­to­types to choose the Grand Prix win­ner for 2018. Pre­vi­ous win­ners have gone on to en­joy suc­cess and fur­ther de­velop their ideas into vi­able prod­ucts.

Entries to the Lexus De­sign Award 2018 com­pe­ti­tion will be ac­cepted from July 24 through October 8, 2017. For more in­for­ma­tion on the ap­pli­ca­tion process, please visit LexusDe­ The twelve fi­nal­ists will be an­nounced in early 2018.

Call for Entries to the Lexus De­sign Award 2018 Com­pe­ti­tion:

Lexus De­sign Award 2018 Ap­pli­ca­tion pe­riod July 24 - October 8, 2017 Theme ‘CO-’

True to the essence of ‘CO-’ with unique­ness in its in­ter­pre­ta­tion. Con­sis­tent with the Lexus De­sign goal of mak­ing the world a bet­ter place. Judges To be an­nounced in Au­gust 2017

To be an­nounced in Au­gust 2017 Award cat­e­gories Lexus De­sign Award 2018 - Twelve fi­nal­ists

One Grand Prix win­ner (se­lected from the four pro­to­type win­ners)

Four pro­to­type win­ners (se­lected from the twelve fi­nal­ists)

Eight panel fi­nal­ists

Twelve fi­nal­ists will be in­vited to Milan De­sign Week 2018.

Four win­ners among the twelve fi­nal­ists will re­ceive up to three mil­lion yen each to cover pro­to­type pro­duc­tion costs. The four win­ners will cre­ate pro­to­types be­tween Jan­uary and March 2018, through ses­sions with their as­signed men­tors.

The four pro­to­types and eight pan­els will be ex­hib­ited at a Lexus ex­hi­bi­tion space dur­ing Milan De­sign Week 2018.

Each of the twelve fi­nal­ists will be asked to give a pre­sen­ta­tion at Milan De­sign Week 2018, af­ter which a sin­gle Grand Prix win­ner will be named from among the four pro­to­types through fi­nal re­view by the judges.

Newspapers in English

Newspapers from Kuwait

© PressReader. All rights reserved.