Yoko­hama Rub­ber now also Chelsea FC sleeve spon­sor

Kuwait Times - - SPORTS -

Mo­hamed Naser Al Sayer, one of the Al Sayer Group Hold­ing Com­pa­nies has an­nounced that The Yoko­hama Rub­ber Co., Ltd., re­cently agreed with Eng­land’s Chelsea Foot­ball Club to be a jersey shirt sleeve spon­sor for the 2017-2018 season. The agree­ment ex­pands on Yoko­hama Rub­ber’s on­go­ing of­fi­cial part­ner­ship with the cur­rent Pre­mier League cham­pion. In ad­di­tion to the YOKO­HAMA TYRES logo that has been promi­nently fea­tured across the chest of the Chelsea FC jersey these past two sea­sons, the new jer­seys to be worn by play­ers dur­ing Pre­mier League, FA Cup and Carabao Cup matches will fea­ture the logo of the Com­pany’s new AL­LIANCE TYRES brand on the jersey’s left sleeve. The new jersey made its de­but at Chelsea’s pre-season match with Ar­se­nal at Bei­jing’s Na­tional Sta­dium (aka the Bird’s Nest) on July 22.

AL­LIANCE is a new pas­sen­ger ve­hi­cle tire brand to be launched by Yoko­hama Rub­ber in Europe as a start in 2017. By adding the AL­LIANCE brand to its YOKO­HAMA brand, Yoko­hama Rub­ber ex­pects to bet­ter meet the needs of a broader and more di­verse cus­tomer base for pas­sen­ger ve­hi­cle tires. The Al­liance Tire Group (ATG), an off-high­way tire spe­cial­ist that was ac­quired by Yoko­hama Rub­ber in July 2016, con­tin­ues to ex­pand its busi­ness in the mar­kets for agri­cul­tural and con­struc­tion ma­chin­ery un­der the AL­LIANCE brand.

Seek­ing to ex­pand its global tire sales and brand recog­ni­tion, Yoko­hama Rub­ber in July 2015 en­tered into a five-year part­ner­ship agree­ment with Chelsea FC, which has an ex­ten­sive world­wide fan base. Yoko­hama Rub­ber ex­pects the part­ner­ship with Chelsea FC, which last season re­cap­tured the Pre­mier League ti­tle, to in­crease the brand recog­ni­tion for its YOKO­HAMA and AL­LIANCE brands by ap­peal­ing to im­ages as­so­ci­ated with the Champions.

Founded in 1905, Chelsea FC is one of the Pre­mier League’s most pres­ti­gious clubs. The Blues have cap­tured the league ti­tle six times and won seven FA Cups. Chelsea also has won two UEFA Cup Win­ners’ Cups, the UEFA Champions League in 2012, and the UEFA Europa League in 2013, mak­ing it the first UK club to win all three of the UEFA’s ma­jor club com­pe­ti­tions.

Yoko­hama Rub­ber is a com­pre­hen­sive global tire and rub­ber manufacturer head­quar­tered in Tokyo. Founded in Ja­pan in 1917, the Com­pany is com­mem­o­rat­ing its 100th an­niver­sary this year. In ad­di­tion to be­ing a com­pre­hen­sive maker of tires, in­clud­ing tires for pas­sen­ger cars, trucks and buses, and con­struc­tion ma­chin­ery, Yoko­hama Rub­ber pro­duces and mar­kets a wide range of rub­ber prod­ucts, such as au­to­mo­tive hoses and con­veyor belts as well as marine hoses (MB prod­ucts).

Newspapers in English

Newspapers from Kuwait

© PressReader. All rights reserved.