Xerox launches 29 Con­nec­tKey en­abled print­ers in Kuwait

Kuwait Times - - TECHNOLOGY - By Faten Omar

On the side­lines of the largest prod­uct launch by Xerox in Kuwait, Kuwait Times in­ter­viewed Pui Chi Li, head of Mar­ket­ing for the Mid­dle East and Africa re­gion of Xerox’s De­vel­op­ing Mar­kets Op­er­a­tions, on Tues­day at Jumeirah Beach Ho­tel.

An­swer­ing queries, Li ex­plained that the com­pany built a lead­ing a work­place rev­o­lu­tion where it launched 29 Con­nec­tKey en­abled print­ers and mul­ti­func­tion de­vices with sim­ple and se­cure on-the-go ca­pa­bil­i­ties, cloud con­nec­tiv­ity, ac­cess to pro­duc­tiv­ity boost­ing features and apps. “The event to­day is part of an in­ter­na­tional road­show, where we have launch­ing events in many coun­tries and Kuwait is our first stop in the Mid­dle East,” she said. The aim of the road­show is to en­gage with the cus­tomers and help them fa­mil­iar with the new of­fer­ings and new prod­ucts.

Li pointed out, “Xerox is go­ing to launch 29 Con­nec­tKey in the mar­ket; it is very sig­nif­i­cant for us. The lat­est technology will be demon­strated in the event to show peo­ple how it works.” “The process of get­ting a work done has moved from the desk­top to your pocket. We have built a port­fo­lio of true work­place assistants tightly con­nected to the mo­bile and cloud technology en­vi­ron­ment that ac­com­mo­dates this evo­lu­tion. In­for­ma­tion flows eas­ily from the de­vice to cloud repos­i­to­ries like Drop­box, Of­fice 365 or Google Drive. Mo­bile work­ers can print wire­lessly from any com­put­ing de­vice,” she ex­plained.

The new Con­nec­tKey port­fo­lio trans­forms tra­di­tional print­ing de­vices into smart, con­nects work­place assistants that re­flect the evolv­ing needs of to­day’s busi­nesses. Per­son­al­ized work­flows, one-touch ac­cess to the cloud and multi-lay­ered se­cu­rity features are the new print, copy and fax technology.

Li told Kuwait Times that the new prod­ucts can be con­trolled by many users via a touch­screen that comes with many lan­guages and can be cus­tom­ized au­to­mat­i­cally by the need of the work­place or the per­son at work. “The new printer has the ca­pa­bil­ity to trans­late and that can be edited and printed by an app in smart de­vices. The multi-touch ex­pe­ri­ence now finds its way to the printer or mul­ti­func­tion printer you’ll de­pend on to get work done quickly and eas­ily. Down­load apps di­rectly from the Xerox App Gallery, and cus­tom­ize your in­ter­face to keep the apps you use most front and cen­tre, “Li added. She af­firmed that se­cu­rity is a top pri­or­ity for ev­ery busi­ness and with Xerox ev­ery­one can work with­out wor­ries, where the four-point ap­proach to se­cu­rity en­sures com­pre­hen­sive and all-en­com­pass­ing pro­tec­tion for all sys­tem com­po­nents and points of vul­ner­a­bil­ity. It of­fers pro­tec­tion from unau­tho­rized ac­cess to de­vices; keeps confidential com­mu­ni­ca­tions and in­for­ma­tion safe with en­cryp­tion and im­age over­write; au­dits de­vice ac­cess at­tempts and pro­tects both data and de­vice from ma­li­cious in­tent.

Li said, “Ac­cord­ing to statis­tics, there is a high de­mand for smart de­vices in Kuwait mar­ket, mak­ing a good op­por­tu­nity to run this kind of cam­paign. We have been work­ing with Al-Ghanim for more than 14 years now. And we will con­tinue to work with Al-Ghanem and all th­ese new prod­ucts are avail­able in their show­rooms,” she said. Twelve road­show events will be held in the Mid­dle East and Africa re­gion and 25 in­ter­na­tion­ally. Its next stopover is Dubai.

Xerox de­liv­ers new technology with its Con­nec­tKey print­ers and trans­form the work­place. — Photos by Yasser Al-Zayyat

Pui Chi Li

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