AI-equipped up­com­ing smart­phone by Huawei in Kuwait to boast world’s most pow­er­ful smart­phone cam­era

Kuwait Times - - BUSINESS -

With lead­ing smart­phone brands fi­nally em­brac­ing a dual-lens rear cam­era setup on their de­vice, in­ter-brand com­pe­ti­tion with one of the hottest mo­bile trends of the past year is reach­ing fever pitch. How­ever, with Huawei hav­ing im­ple­mented dual-cam­era tech­nol­ogy in its mo­bile phones for over two gen­er­a­tions, how will other smart­phone man­u­fac­tur­ers suc­cess­fully over­come their late­comer lim­i­ta­tions to beat this dual-cam­era tech­nol­ogy pioneer? Put sim­ply, this last minute push may be too lit­tle, too late.

Mo­bile photography is in­creas­ingly im­por­tant in the age of so­cial me­dia. While some smart­phone man­u­fac­tur­ers mar­keted ex­ter­nal cam­era mod­ules to help take pro­fes­sional qual­ity pho­tos, the in­crease in size and weight meant con­sumers had to sac­ri­fice the porta­bil­ity of their de­vice. Know­ing that the most in­dis­pens­able char­ac­ter­is­tics of a smart­phone could not be sac­ri­ficed, Huawei pi­o­neered the use of a dual cam­era de­sign that en­ables both a slim body and ex­tra­or­di­nary photography per­for­mance.

In or­der to at­tain the best imag­ing qual­ity, Huawei part­nered with Le­ica, the leader in the world of imag­ing for more than 100 years, in a joint ef­fort to de­velop dual cam­era mo­bile phones. Huawei and Le­ica’s dual cam­era sys­tem has been ap­plied on three gen­er­a­tions of Huawei smart­phones, and is widely rec­og­nized by the mo­bile phone in­dus­try and cus­tomers.

The ques­tion now is how can dual cam­era tech­nol­ogy evolve fur­ther, and what in­no­va­tive ex­pe­ri­ences will it bring? Huawei’s an­swer may well be found in its up­com­ing smart­phone series - the HUAWEI Mate 10, touted to hit the global mar­kets shortly. In the teaser video, we can see that Huawei has main­tained the same de­sign for the dual-lens cam­era on the Mate 10. The Le­ica logo ap­pears in be­tween the two ver­ti­cally aligned lenses, with a dual LED flash on the left, and a laser fo­cus mod­ule on the right. Ac­cord­ing to in­dus­try in­sid­ers, the Mate 10 may come with a dual-lens 20MP rear cam­era and a dual F1.7 large aper­ture lens, cou­pled with the Bokeh ef­fect and the dou­ble op­ti­cal zoom fea­ture. The HUAWEI Mate 10 is ex­pected to fea­ture a built-in AI chip that will fur­ther en­hance its photo-tak­ing abil­i­ties. By sim­u­lat­ing the tech­niques of pro­fes­sional pho­tog­ra­phers, any­one can ef­fort­lessly pro­duce pro­fes­sional grade pho­tos. The Mate 10 may very well be the most pow­er­ful cam­era smart­phone on the mar­ket.

AI has kept hold of peo­ple’s imag­i­na­tions and re­mains a key trend in smart­phone tech­nol­ogy. Lead­ing tech­nol­ogy giants are com­pet­ing for a lead­ing role in the mar­ket and AI has be­come a plat­form for the phone mak­ers to cre­ate dif­fer­en­ti­ated value.

Aim­ing to come out on top in an al­ready ho­mog­e­nized smart­phone mar­ket, Huawei put in place a strat­egy to co­or­di­nate ar­ti­fi­cial in­tel­li­gence (AI) devel­op­ment in terms of de­vice, cloud and chip, as early as 2016. This on­go­ing in­vest­ment in R&D has paid off and Huawei is set to fur­ther boost its dual cam­era tech­nol­ogy with the help of its clearly de­fined mo­bile AI chip and mo­bile AI strat­egy. In­no­va­tion is cru­cial in a suc­cess­ful AI strat­egy; some­thing Huawei recog­nised from the off­set. By con­tin­u­ally in­vest­ing in de­vel­op­ing its own chips to com­pete with, the per­for­mance of its mo­bile chips is no longer a con­cern as Huawei’s ca­pa­bil­i­ties in re­search and devel­op­ment are proven. How­ever, the ca­pa­bil­i­ties and in­no­va­tion in the up­com­ing AI chip will cer­tainly be some­thing to look for­ward to. Huawei has re­leased a short video of “Phone Clone” on their so­cial me­dia ac­count; cer­tainly some­thing to keep an eye on for the fu­ture.

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