Motul launches new hybrid line product

KUWAIT: Motul showcased its latest developments and innovations including a new product in its Hybrid line, show first-hand how the Garage Concept program can work for members of Motul’s Global Network, and put on display for the first time in Germany the new TVR Griffith - the result of a technical partnership between Motul and TVR.

Automechanika, the world’s leading trade fair for the automotive service industry, that took place between 11th and 15th September in Frankfurt, Germany, welcomed Motul as one of 5,000+ exhibitors. Motul’s booth featured the unique branding modules which form part of the Garage Concept program available within the Global Network. Potential members witnessed how their garage could look should they decide to join the program which offers not just branding but, more importantly, a wide range of benefits. Technical training via Motul School and support resources allow businesses to become specialists in the field of high-end lubricants, sharing of best practices helps increase professionalism and excellence, and an extended range of services ultimately helps profitability.

Moving up a gear with new Hybrid products Motul’s Hybrid Range - the first of its kind on the market is going from strength to strength as the hybrid and full-electric car market continues to grow across the world. A range of Hybrid engine oils (SAE 0W8, SAE 0W12, SAE 0W16, SAE 0W20) was prominently featured on the Motul stand and a brand-new product was launched to join the range: e-ATF (Automatic Transmission Fluid).

Using the racetrack as a living laboratory Motul’s philosophy of using racetracks to develop and refine products is in its bloodline, and the demands of racing offer the perfect living laboratory for innovation and ultimate product testing. Two successful racing partnerships of recent years are with British sportscar manufacturer, TVR, and former FIA WEC championship winners, Rebellion Racing. The all-new TVR Griffith model, lubricated by Motul using the race-dedicated 300V oil, was on display together with a Rebellion TVR race simulator for visitors offering a chance to try their hand at a lap of the famous 14km Le Mans circuit!

Experts in excellence

Motul experts from different departments (Business, Sales, Marketing, Technical) were ready and available welcoming visitors during the week to share that same knowledge, passion and expertise on all things Motul. These experts included Egor Parienko, Head of Business Passenger Cars and Armin Bolch, Managing Director of Motul Deutschland.

The international Motul team highlighted the company’s extensive range of high-tech automotive products and premium services, from its legendary 300V Motorsport Line to the Hybrid Range, to the rest of the advanced engine lubricants including the 8100 range which is formulated to suit all passenger car needs, not forgetting maintenance products including brake fluid, coolant, transmission and differential fluids.

Al-Sayer Engineering, a subsidiary of Al-Sayer Holding is the authorized distributor for Motul in Kuwait, world class lubricants with global presence in 160 countries. Technologically leading products from Motul lubricants will be available for customers at Al-Sayer Engineering’s wide network of five centers for tires, oils and paints as well as in authorized dealers, co-ops, garages and Auto-repair shops across the State of Kuwait.