Estonia seeks to improve reputation of state as employer
As the Estonian Ministry of Finance wishes to boost the reputation and brand of the Baltic country’s public sector, it has announced a procurement tender aimed at preparing an action plan for reaching these goals.
Estonian public broadcaster ERR reported on Tuesday, August 15, citing the Estonian Ministry of Finance that the state is finding it increasingly difficult to compete with the private sector in offering competitive salaries to prospective employees, as the state is unable to dominate the salary market.
«According to a survey on the movement of free job positions and workforce, the working-age population will decrease by approximately 6,400 people annually in the next few years. This means that competition for recruiting the best employees will continue to increase,» explained the ministry’s Director of the Department of Public Administration and Public Service Marlen Piskunov.
The objective of the procurement tender’s action plan will be to intentionally work on and boost the reputation of the state as an employer and promote the state as an attractive employer to potential employees.