Estonia feels need to improve e-export skills
Estonian entrepreneurs fail to take advantage of all etrade and -marketing opportunities in export, although Estonian business operators use various e-solutions and social media for showcasing their products and services, evaluated Estonian Chamber of Commerce and Industry.
«Like elsewhere in the world, there are more and more companies in Estonia that are involved in e-trade, but figuring out how to make e-trade work successfully to one’s advantage is a hard nut to crack,» Estonian public broadcaster ERR reports citing Piret Potisepp, director of services at the Estonian Chamber of Commerce and Industry. According to a poll published by think tank Praxis, Estonian companies still do not know how to use online marketing to the advantage of the company’s export, and that the primary hindrances are their lack knowledge of various supply solutions, payment systems, regulative rules and e-marketing options.
With the aim of advancing e-export, Enterprise Estonia, together with the Estonian Chamber of Commerce and Industry, is holding training on e-export and product development with a focus «universal tips and practical hints which can be implemented regardless of sector when it comes to e-trade activities».