Es­to­nia feels need to im­prove e-ex­port skills

Baltic News Network - - News -

Es­to­nian en­trepreneurs fail to take ad­van­tage of all etrade and -mar­ket­ing op­por­tu­ni­ties in ex­port, al­though Es­to­nian busi­ness op­er­a­tors use var­i­ous e-so­lu­tions and so­cial me­dia for show­cas­ing their prod­ucts and ser­vices, eval­u­ated Es­to­nian Cham­ber of Com­merce and In­dus­try.

«Like else­where in the world, there are more and more com­pa­nies in Es­to­nia that are in­volved in e-trade, but fig­ur­ing out how to make e-trade work suc­cess­fully to one’s ad­van­tage is a hard nut to crack,» Es­to­nian pub­lic broad­caster ERR re­ports cit­ing Piret Po­tisepp, di­rec­tor of ser­vices at the Es­to­nian Cham­ber of Com­merce and In­dus­try. Ac­cord­ing to a poll pub­lished by think tank Praxis, Es­to­nian com­pa­nies still do not know how to use on­line mar­ket­ing to the ad­van­tage of the com­pany’s ex­port, and that the pri­mary hin­drances are their lack knowl­edge of var­i­ous sup­ply so­lu­tions, pay­ment sys­tems, reg­u­la­tive rules and e-mar­ket­ing op­tions.

With the aim of ad­vanc­ing e-ex­port, En­ter­prise Es­to­nia, to­gether with the Es­to­nian Cham­ber of Com­merce and In­dus­try, is hold­ing train­ing on e-ex­port and prod­uct de­vel­op­ment with a fo­cus «univer­sal tips and prac­ti­cal hints which can be im­ple­mented re­gard­less of sec­tor when it comes to e-trade ac­tiv­i­ties».

AFP/SCANPIX

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