…with Baltic tinges

The Baltic Times - - FRONT PAGE -

con­sum­ing them, spray­ing raw rain­bows through and over ev­ery­thing in her way,” Fy­o­dor said.

Graphic shapes printed and stitched onto gar­ments brought a nec­es­sary con­trast to the cam­ou­flage, leop­ard and checked tex­tiles, and pro­vided a sense of ur­gency and ac­tive liv­ing. Sil­hou­ettes were con­structed to be pro­tec­tive, yet fem­i­nine and soft.

Known for cre­atively ma­nip­u­lat­ing ma­te­ri­als through ground-break­ing tech­nol­ogy, Fy­o­dor Golan’s col­lab­o­ra­tion with 3M and the com­pany’s Post-it prod­ucts, also brought to life the uni­fied mis­sion to ap­ply de­sign and cre­ativ­ity in dy­namic ways, to em­power the free­dom of self-ex­pres­sion.

“The Post-it prod­ucts have come to ex­press ev­ery­day art forms and an el­e­ment of univer­sal self-ex­pres­sion. The Post-it Notes iconic colours and de­sign pu­rity have been es­sen­tial to our col­lec­tions over the last 5 years,” Fy­o­dor said.

“Move­able printed and em­bossed leather Post-it Note shapes bring that free­dom of ex­pres­sion to the gar­ments through sim­ple mes­sages and re­minders. We wanted to cre­ate in­ter­change­able, in­di­vid­ual uni­form-like qual­ity to the gar­ments. De­sign­ing lim­ited edi­tion FG Post-it Notes, printed 360 at a per­fect cube, and con­nected the two worlds.”

Both Fy­o­dor and Golan grew up with The Pow­er­puff Girls and both re­main huge fans. For the de­sign­ers, th­ese three char­ac­ters em­power one to be one­self.

“They en­com­pass strength, power to stand up for your­self against all odds, and at the same time be overly cute. De­sign­ing with the girls in mind was re­ally lib­er­at­ing and felt nat­u­rally rel­e­vant. We love the iconic qual­i­ties of sim­plic­ity of line, colour and mood, and trans­lated this into prints and em­broi­deries. And star­ring in our own Pow­er­puff Girls car­toon was a dream come true,” Fy­o­dor said.

Sup­port­ing tal­ent to de­velop sus­tain­able busi­nesses is a must, and en­cour­ag­ing creatives to be cre­ative en­trepreneurs, and to in­no­vate, is a must for fu­ture suc­cess.

“I en­cour­age de­sign­ers to be bold in de­sign and in busi­ness,” Dame Natalie Massenet said.

And bold­ness is what the Baltic de­sign­ers achieved through their drive and ex­pres­sive ap­proaches. Fy­o­dor Golan, through their cut­ting-edge col­lec­tion of play­ful un­der­tones, with ex­per­i­men­tal cuts fo­cused on bold colours and dig­i­tal-like tex­tures, and Roberta Einer who showed off her tex­tile in­ge­nu­ity through her col­lab­o­ra­tion with Swarovski: silk-satin braids em­broi­dered upon a silk base with crys­tal beads wo­ven through. A heavy­weight for­est green coat fea­tured a fully hand-em­broi­dered crys­tal back yoke, in­cor­po­rat­ing raf­fia, heavy wool yarn and raised crys­tal sur­face area through wire. Play­ing into the graphic and bold na­ture of her col­lec­tion were prints, pleat­ing and 3-D fab­ric ma­nip­u­la­tion tech­niques, which were all new this sea­son.

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