Mrusta Secures $350K Seed Investment, Next Stop KSA
mrusta, the UAE’S marketplace for home services (maintenance services related to plumbing, electricity, HVAC, painting, masonry, cleaning, etc.), received a seed funding of $350,000 through a round led by VC investor Amjad Ahmad (former CEO of NBK Capital Partners). Finding service providers that respond quickly and efficiently can be difficult in the UAE, especially for expats who are not familiar with the local businesses and their practices. mrusta makes finding service providers in the UAE faster and more efficient “by providing a marketplace that is easy to use, highly transparent, and effective,” said Ibrahim Colak, founder and CEO. With less than 15% of SMES in the UAE online, mrusta also gives these service providers more exposure and a higher probability of attracting clients. For now, the platform is free to use for both clients and service providers, but it could eventually charge a nominal fee for every customer conversion. Since it was launched in January 2014, mrusta has reached 10,000 monthly client, and includes over 4,000 service providers, covering around 200 categories (including plumbing, cleaning, electronic repairs, and more). mrusta is currently working on an Arabic version of its website, while increasing spending on marketing and on growing its database and traffic. Colak said they will use the investment to improve their service and expand in Saudi Arabia. The company is also planning to introduce Apple and Android apps soon, since more than 2/3 of the calls it receives are via mobile.