Mrusta Se­cures $350K Seed In­vest­ment, Next Stop KSA

Arabnet - The Quarterly - - Industry Stories -

mrusta, the UAE’S mar­ket­place for home ser­vices (main­te­nance ser­vices re­lated to plumb­ing, elec­tric­ity, HVAC, paint­ing, ma­sonry, clean­ing, etc.), re­ceived a seed fund­ing of $350,000 through a round led by VC in­vestor Am­jad Ah­mad (for­mer CEO of NBK Cap­i­tal Part­ners). Find­ing ser­vice providers that re­spond quickly and ef­fi­ciently can be dif­fi­cult in the UAE, es­pe­cially for ex­pats who are not fa­mil­iar with the lo­cal busi­nesses and their prac­tices. mrusta makes find­ing ser­vice providers in the UAE faster and more ef­fi­cient “by pro­vid­ing a mar­ket­place that is easy to use, highly trans­par­ent, and ef­fec­tive,” said Ibrahim Co­lak, founder and CEO. With less than 15% of SMES in the UAE on­line, mrusta also gives th­ese ser­vice providers more ex­po­sure and a higher prob­a­bil­ity of at­tract­ing clients. For now, the plat­form is free to use for both clients and ser­vice providers, but it could even­tu­ally charge a nom­i­nal fee for ev­ery cus­tomer con­ver­sion. Since it was launched in Jan­uary 2014, mrusta has reached 10,000 monthly client, and in­cludes over 4,000 ser­vice providers, cov­er­ing around 200 cat­e­gories (in­clud­ing plumb­ing, clean­ing, elec­tronic re­pairs, and more). mrusta is cur­rently work­ing on an Ara­bic version of its web­site, while in­creas­ing spend­ing on mar­ket­ing and on grow­ing its data­base and traf­fic. Co­lak said they will use the in­vest­ment to im­prove their ser­vice and ex­pand in Saudi Ara­bia. The com­pany is also plan­ning to in­tro­duce Ap­ple and An­droid apps soon, since more than 2/3 of the calls it re­ceives are via mo­bile.

Newspapers in English

Newspapers from Lebanon

© PressReader. All rights reserved.