Cedarbridge In­vest­ment Firm Ac­quires SAE In­sti­tute - UAE

Arabnet - The Quarterly - - Industry Stories -

Cedarbridge, an in­vest­ment firm based in Cairo with of­fices in Dubai, has ac­quired the UAE busi­ness of the SAE In­sti­tute (for­merly known as the School of Au­dio En­gi­neer­ing) for an undis­closed amount. The SAE In­sti­tute is the world’s largest net­work of me­dia train­ing acad­e­mies, of­fer­ing diplo­mas and bach­e­lor’s de­grees in au­dio pro­duc­tion, film pro­duc­tion, in­ter­ac­tive 3D an­i­ma­tion, web de­vel­op­ment, and games pro­gram­ming. With over 30 years’ ex­pe­ri­ence in the field, the in­sti­tute has trained more than 800 stu­dents to com­pete in an in­creas­ingly com­pet­i­tive mar­ket. In 2011, the UAE branch of the in­sti­tute had re­ceived an undis­closed in­vest­ment by twofour54, Abu Dhabi’s me­dia and en­ter­tain­ment hub, to re­in­force its train­ing ca­pa­bil­i­ties and strengthen the Arab tal­ent pool across the re­gion. This marked twofou54’s se­cond exit in 2015, fol­low­ing the ac­qui­si­tion of twofour54’s play­out and broad­cast ser­vices by Eric­s­son ear­lier in the year. Eric­s­son Broad­cast & Me­dia Ser­vices now de­liver an ar­ray of ser­vices, en­abling the dis­tri­bu­tion of me­dia across vir­tu­ally all plat­forms and screens. Cedarbridge plans on strength­en­ing the ca­pa­bil­i­ties of the cur­rent cam­pus and its ties to the evolv­ing me­dia sec­tor in UAE. The firm fo­cuses on in­vest­ing amounts rang­ing be­tween $1 mil­lion and $15 mil­lion in promis­ing busi­nesses across the MENA re­gion and Turkey.

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