JWT Acquires Majority Stake in Cleartag
J. Walter Thompson ( JWT), the global marketing communications agency, has acquired a majority stake in Cleartag, a leading independent full service digital marketing consultancy in Lebanon and the UAE. The amount of the deal was undisclosed, but Cleartag’s unaudited revenues for 2014 totaled $3.6 million, with gross assets of approximately $1.5 million. Founded in 2000 by Tarek Dajani, Cleartag offers a broad range of digital consulting, user experience, advertising, and campaign services. The agency employs around 65 people in Beirut and Dubai. The agency will continue to trade as Cleartag, and will strengthen JWT’S digital offering in the MENA. Meanwhile Dajani will remain Chairman and CEO of its parent company DNY Group.