MENA Is Breed­ing the Next Comics Fran­chise

Arabnet - The Quarterly - - Industry Stories -

The Egypt and the Uae-based Noongam was named Startup of the Year 2015 by Dubai Sil­i­con Oa­sis Au­thor­ity. Since its launch in 2013, it has gone from pub­lish­ing a cou­ple of we­b­comic se­ries to launch­ing “Mag­noon” the first comic mag­a­zine app in the Arab world. Noongam is aim­ing to be a hy­brid of the Be­hance e-pub­li­ca­tion so­lu­tions and the more tra­di­tional print and TV model of Marvel comics, said Hani Ghaith, Noongam co-founder and Man­ag­ing Di­rec­tor. The startup also pub­lished “Mag­noon”, a print comic, and was ap­proached by the an­i­ma­tion com­pany Toon Stu­dios to li­cense some of its sto­ries and char­ac­ters to cre­ate short an­i­ma­tion videos for Youtube. The founders wanted to ad­dress two mar­ket gaps: “On the one hand we’re faced with a lack of high qual­ity Ara­bic dig­i­tal con­tent and comics. And on the other hand, there is a huge un­tapped pool of comic art tal­ent in the MENA re­gion,” said Ghaith. The fo­cus lies on dig­i­tal, high qual­ity art and rel­e­vance to the Arab and Arab-speak­ing au­di­ences. In ad­di­tion to the core team, the com­pany in­cludes over 50 artists and con­trib­u­tors. The op­er­a­tion has been en­tirely boot­strapped thus far. In­come has been se­cured via ad sales, li­cens­ing of char­ac­ters as well as roy­al­ties of char­ac­ters and sto­ries.

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