Floor technicians: Process engineers: Floor salespeople: Retail managers:
Provide machine tool information (status, running processes/programs, alarms, messages, etc.). Stream realtime video footage of machines to experts, communicate with engineers, and record and share notes.
Enable remote troubleshooting and instruction for urgent needs and specialty maintenance repairs through collaboration with technicians and others.
Provide a quick visual reference for how a retail display should be arranged and updated instructions regarding tasks. Guide customers and instruct them on product operation.
Provide direct and efficient communication without intruding on or hindering employees’ tasks.
Abdo Chlala is Regional Head of IT & Mobile Division at Samsung Electronics MENA. He is responsible for mobile, tablet, and wearable portfolio, retail, channel, operator and enterprise sales, marketing, content development and product launch activities across the region. Before joining Samsung, Chlala was Marketing Director at Procter & Gamble (P&G) Neareast. Chlala holds a bachelor’s degree in mechanical engineering from the American University of Beirut (AUB).