Let me introduce myself: I am The Quarterly’s new Managing Editor.
I’m told that my first letter to the readers should include some personal information about me, but as the majority of my friends know, that’s something that makes me very uncomfortable. So, enough about me, let me tell you about Issue no. 9 of The Quarterly.
As smart technology proliferates around the globe, the ‘smart city’ concept has emerged over the last decade to represent technology-driven urban benefits and the products and services that deliver them. Technologies such as smart phones, augmented reality, cloud computing and data analytics, are being used to make cities run more smoothly, efficiently, and enhance citizen engagement. In this issue’s feature story, we explored how technology has been transforming governments and delved into how these innovations has given rise to Dubai’s ambitious Smart Dubai strategic plan.
Also, because many users perceive conventional digital ad formats as intrusive and ad blocking is on the rise, native advertising, which emerged as a trend a couple of years ago, seems to be here to stay. As a natural element it is integrated into the content and creates a reading flow that’s simply natural. But what is going native really all about, how is the success rate measured, and how can brands do it successfully? Find out more about native advertising and learn how to be successfully native in this issue.
It is such a pleasure to have had the opportunity to work on Issue no. 9 – my first issue. My wish is that The Quarterly will become an essential part of your professional life, a resource that you depend on to keep up with the rapidly evolving world of digital technology.
I hope you enjoy this issue and do let me know if there are any topics you would like to see covered in the future.
Until next time!
Rita Makhoul Managing Editor @rampurple