HELLO!

Arabnet - The Quarterly - - Letter From The Editor -

Let me in­tro­duce my­self: I am The Quar­terly’s new Man­ag­ing Ed­i­tor.

I’m told that my first let­ter to the read­ers should in­clude some per­sonal in­for­ma­tion about me, but as the ma­jor­ity of my friends know, that’s some­thing that makes me very un­com­fort­able. So, enough about me, let me tell you about Is­sue no. 9 of The Quar­terly.

As smart tech­nol­ogy pro­lif­er­ates around the globe, the ‘smart city’ con­cept has emerged over the last decade to rep­re­sent tech­nol­ogy-driven ur­ban ben­e­fits and the prod­ucts and ser­vices that de­liver them. Tech­nolo­gies such as smart phones, aug­mented re­al­ity, cloud com­put­ing and data an­a­lyt­ics, are be­ing used to make cities run more smoothly, ef­fi­ciently, and en­hance ci­ti­zen en­gage­ment. In this is­sue’s fea­ture story, we ex­plored how tech­nol­ogy has been trans­form­ing gov­ern­ments and delved into how these in­no­va­tions has given rise to Dubai’s am­bi­tious Smart Dubai strate­gic plan.

Also, be­cause many users per­ceive con­ven­tional dig­i­tal ad for­mats as in­tru­sive and ad block­ing is on the rise, na­tive ad­ver­tis­ing, which emerged as a trend a cou­ple of years ago, seems to be here to stay. As a nat­u­ral el­e­ment it is in­te­grated into the con­tent and cre­ates a read­ing flow that’s sim­ply nat­u­ral. But what is go­ing na­tive re­ally all about, how is the suc­cess rate mea­sured, and how can brands do it suc­cess­fully? Find out more about na­tive ad­ver­tis­ing and learn how to be suc­cess­fully na­tive in this is­sue.

It is such a plea­sure to have had the op­por­tu­nity to work on Is­sue no. 9 – my first is­sue. My wish is that The Quar­terly will be­come an es­sen­tial part of your pro­fes­sional life, a re­source that you de­pend on to keep up with the rapidly evolv­ing world of dig­i­tal tech­nol­ogy.

I hope you en­joy this is­sue and do let me know if there are any top­ics you would like to see cov­ered in the fu­ture.

Un­til next time!

Rita Makhoul Man­ag­ing Ed­i­tor @ram­pur­ple

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