Nabd Goes International, Launches as Nabiz in Turkey Allo Taxi and ecab Take On Uber in the Car Booking Game
Nabd, the Kuwaitbased aggregator of personalized news for MENA mobile users, has made its entrance in Turkey as “Nabiz” and localized in Turkish for the local market. In the first weekend after its launch, the new app achieved top ranking on the IOS and Android stores. Nabiz aggregates news from over 300 Turkish sources, with more to come soon. Developed by Waveline Media, Nabd is often referred to as the Flipboard of the MENA. The app caters to users’ interests by collecting the news and information that matter to them from over 1,500 Arabic news sources, including TV channels, websites, sports clubs, technology hubs, blogs, and more. In 3 years since its launch, it has totaled over 10 million downloads. It also features a native advertising platform that integrates ad content into its feed and also targets users based on the relevance of their interests. Allo Taxi, part of Kurban Group, Lebanon’s leading travel agency, has signed a partnership with the international car booking app ecab to launch a taxi service with competitive prices and improved service. Allo Taxi will continue to operate in the Lebanese market, including via its proprietary app, but will also introduce the ecab service in the country. In the car booking arena, all eyes are on “Uberization” and the disruption of the sector by lean, mean online booking platforms. Traditional players find it hard to compete against the likes of Uber and Careem who own the technological advantage. The two giants have already made a string of investments and acquisitions to increase their market share in the MENA. Allo Taxi had launched its car booking app before Uber began operations in Lebanon. According to Raja Kurban, Managing Director of the Avis Budget Group at Kurban Travel, Uber’s contracted drivers in Europe have high standards of quality, which largely contributed to the app’s success there. In Lebanon, however, quality cab services are in shorter supply. For this reason, Allo Taxi preferred to partner with a new entrant on the local market. Through the Lebanese company, ecab users will get access to three service levels, ranging from the most affffffordable rides in town to the largest taxi fleet and an exclusive VIP service with chauffffffeurs. ecab also accepts payments either via its app, or in cash to the driver, something Uber doesn’t offffffer yet in Lebanon.