Bahrain’s Restau­rant Book­ing App, eat, Comes to Dubai

Arabnet - The Quarterly - - Industry Stories -

The Bahrain-based online fine din­ing reservation app, eat, has con­fi­dently en­tered the UAE mar­ket, and is plan­ning re­gional ex­pan­sion. eat’s co-founder, Nezar Kad­hem, be­lieves the app’s ad­vanced fea­tures and us­abil­ity will give it an edge in the highly com­pet­i­tive UAE mar­ket. In Bahrain, eat of­fers cus­tomers the abil­ity to book a ta­ble in real time at 92% of the fine-din­ing restau­rants, giv­ing it an edge over restau­rant dis­cov­ery heavy­weights like Tripad­vi­sor, Time­out, and Di­ne­out Bahrain. It has also part­nered with Uber to of­fer com­pli­men­tary rides to din­ers. In ad­di­tion, its prod­ucts are Ara­bic-en­abled. The main dif­fer­en­ti­a­tion fac­tor for eat, how­ever, is its cloud­based ta­ble reservation man­age­ment tool for restau­rant own­ers. eat charges restau­rants $99 per month for this tool (a com­pet­i­tive price, ac­cord­ing to the own­ers), in ad­di­tion to a small com­mis­sion from each suc­cess­ful reservation. eat was launched in 2015 in its home mar­ket of Bahrain, with eq­uity-based fund­ing from a group of pri­vate Bahraini in­vestors, as well as Bahrain’s Busi­ness An­gels Com­pany Ten­mou and 500 Star­tups’ Mid­dle East­ern part­ners. It also closed 2 rounds of seed fund­ing worth $300,000 and $400,000 to in­crease its user and restau­rant ac­qui­si­tion. eat is now fi­nal­iz­ing a Se­ries A round, which aims to raise $2-$2.5 mil­lion for its next stage of growth. This in­volves launch­ing a web plat­form for desk­tops, adding a “re­view” sec­tion, and ex­pand­ing in Abu Dhabi and Doha.

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