Bahrain’s Restaurant Booking App, eat, Comes to Dubai
The Bahrain-based online fine dining reservation app, eat, has confidently entered the UAE market, and is planning regional expansion. eat’s co-founder, Nezar Kadhem, believes the app’s advanced features and usability will give it an edge in the highly competitive UAE market. In Bahrain, eat offers customers the ability to book a table in real time at 92% of the fine-dining restaurants, giving it an edge over restaurant discovery heavyweights like Tripadvisor, Timeout, and Dineout Bahrain. It has also partnered with Uber to offer complimentary rides to diners. In addition, its products are Arabic-enabled. The main differentiation factor for eat, however, is its cloudbased table reservation management tool for restaurant owners. eat charges restaurants $99 per month for this tool (a competitive price, according to the owners), in addition to a small commission from each successful reservation. eat was launched in 2015 in its home market of Bahrain, with equity-based funding from a group of private Bahraini investors, as well as Bahrain’s Business Angels Company Tenmou and 500 Startups’ Middle Eastern partners. It also closed 2 rounds of seed funding worth $300,000 and $400,000 to increase its user and restaurant acquisition. eat is now finalizing a Series A round, which aims to raise $2-$2.5 million for its next stage of growth. This involves launching a web platform for desktops, adding a “review” section, and expanding in Abu Dhabi and Doha.