BIG by Orange Accelerates Its First 5 Startups in Jordan Foodora Delivers Luxury Meals in Dubai
Jordan has a new accelerator: BIG (Business Innovation Growth), an initiative by Orange Jordan, part of the Orange multinational telecom group. BIG is operated by Startupjo, a company that gives startups the tools to promote their brand and product, BIG primarily targets startups in the mobile sector, as well as in other web-based and technological startups in their growth stage. Located at at the King Hussein Business Park (KHBP), the space offers startups a fully equipped basic infrastructure to run their business and expand their geographic reach and user base by taking advantage of Orange’s international network. The acceleration program consists of 3 seasons (cycles) per year for 5-8 startups per season. Each season extends over a period of 120 days, and focuses on mentorship and critical development in areas like investment needs, product improvement, customer development and business support, in partnership with Oasis 500. Furthermore, Orange Jordan will leverage its various resources to help the program’s beneficiaries manage and fund their projects through global acceleration programs, world-class mentorship programs, exhibition events, and international exposure. BIG does not offer any direct investment in the startups, and does not take any equity share. Alternatively, it may sign distribution deals with them. The first batch of startups included: DIGAT, a middleware developer specialized in Data Distribution Service (DDS) in real time; Masmoo3 , the Arab world’s first producer and publisher of Arabic audiobooks; Play 3arabi, a publisher of mobile free-to-play social or multiplayer games focused on the MENA region; Trevx, a free online platform where users get immediate access to songs and audio content from their favorite music artists; and Yaqut, a personal library app containing thousands of free-to-download m-books in Arabic, optimized for mobile browsing, reading, and note taking. Foodora, the international online luxury food delivery service based in Germany, has launched its first MENA operations in Dubai. Unlike regular food ordering services, Foodora’s online platform or app allows patrons to order meals from high-end venues that traditionally do not deliver food, such as hotel or boutique restaurants. Foodora introduces an element of democratization into this context, targeting a wider base of customers that were traditionally beyond the reach of these restaurants. In Dubai, Foodora’s 160 partner restaurants are spread across 3 main areas: Downtown, Marina, and Jumeirah. The company operates a special fleet of motorcycles and around 20 well-trained delivery personnel, positioned in dispatch centers close to the restaurant areas, to ensure an efficient pick-up process and guarantee that all deliveries are completed within 30 minutes. The service doesn’t involve any upfront costs or investments for restaurants. According to Alexander Kappes, co-founder and Vice President at Foodora Middle East, restaurants can turn a profit from their very first order. The platform retains a revenue share from every order and charges customers a small delivery fee of 10 AED. Foodora was developed and launched in late 2014, after which it joined Delivery Hero - the largest food ordering network in the world, with more than 200,000 participating restaurants. The company is present in 9 countries across Europe, as well as in Canada and Australia.