BIG by Orange Ac­cel­er­ates Its First 5 Star­tups in Jor­dan Foodora De­liv­ers Lux­ury Meals in Dubai

Arabnet - The Quarterly - - Industry Stories -

Jor­dan has a new ac­cel­er­a­tor: BIG (Busi­ness In­no­va­tion Growth), an ini­tia­tive by Orange Jor­dan, part of the Orange multi­na­tional tele­com group. BIG is op­er­ated by Star­tupjo, a com­pany that gives star­tups the tools to pro­mote their brand and prod­uct, BIG pri­mar­ily tar­gets star­tups in the mo­bile sec­tor, as well as in other web-based and tech­no­log­i­cal star­tups in their growth stage. Lo­cated at at the King Hus­sein Busi­ness Park (KHBP), the space of­fers star­tups a fully equipped ba­sic in­fra­struc­ture to run their busi­ness and ex­pand their ge­o­graphic reach and user base by tak­ing ad­van­tage of Orange’s in­ter­na­tional net­work. The ac­cel­er­a­tion pro­gram con­sists of 3 sea­sons (cy­cles) per year for 5-8 star­tups per sea­son. Each sea­son ex­tends over a pe­riod of 120 days, and fo­cuses on men­tor­ship and crit­i­cal de­vel­op­ment in ar­eas like in­vest­ment needs, prod­uct im­prove­ment, cus­tomer de­vel­op­ment and busi­ness sup­port, in part­ner­ship with Oa­sis 500. Fur­ther­more, Orange Jor­dan will lever­age its var­i­ous re­sources to help the pro­gram’s ben­e­fi­cia­ries man­age and fund their projects through global ac­cel­er­a­tion pro­grams, world-class men­tor­ship pro­grams, ex­hi­bi­tion events, and in­ter­na­tional ex­po­sure. BIG does not of­fer any di­rect in­vest­ment in the star­tups, and does not take any eq­uity share. Al­ter­na­tively, it may sign dis­tri­bu­tion deals with them. The first batch of star­tups in­cluded: DIGAT, a mid­dle­ware de­vel­oper spe­cial­ized in Data Dis­tri­bu­tion Ser­vice (DDS) in real time; Mas­moo3 , the Arab world’s first pro­ducer and pub­lisher of Ara­bic au­dio­books; Play 3arabi, a pub­lisher of mo­bile free-to-play so­cial or mul­ti­player games fo­cused on the MENA re­gion; Trevx, a free online plat­form where users get im­me­di­ate ac­cess to songs and au­dio con­tent from their fa­vorite mu­sic artists; and Yaqut, a per­sonal li­brary app con­tain­ing thou­sands of free-to-down­load m-books in Ara­bic, op­ti­mized for mo­bile brows­ing, read­ing, and note tak­ing. Foodora, the in­ter­na­tional online lux­ury food de­liv­ery ser­vice based in Ger­many, has launched its first MENA op­er­a­tions in Dubai. Un­like reg­u­lar food or­der­ing ser­vices, Foodora’s online plat­form or app al­lows pa­trons to or­der meals from high-end venues that tra­di­tion­ally do not de­liver food, such as ho­tel or bou­tique restau­rants. Foodora in­tro­duces an el­e­ment of de­moc­ra­ti­za­tion into this con­text, tar­get­ing a wider base of cus­tomers that were tra­di­tion­ally be­yond the reach of these restau­rants. In Dubai, Foodora’s 160 part­ner restau­rants are spread across 3 main ar­eas: Down­town, Ma­rina, and Jumeirah. The com­pany op­er­ates a spe­cial fleet of mo­tor­cy­cles and around 20 well-trained de­liv­ery per­son­nel, po­si­tioned in dis­patch cen­ters close to the restau­rant ar­eas, to en­sure an ef­fi­cient pick-up process and guar­an­tee that all de­liv­er­ies are com­pleted within 30 min­utes. The ser­vice doesn’t in­volve any upfront costs or in­vest­ments for restau­rants. Ac­cord­ing to Alexan­der Kappes, co-founder and Vice Pres­i­dent at Foodora Mid­dle East, restau­rants can turn a profit from their very first or­der. The plat­form re­tains a rev­enue share from ev­ery or­der and charges cus­tomers a small de­liv­ery fee of 10 AED. Foodora was de­vel­oped and launched in late 2014, af­ter which it joined De­liv­ery Hero - the largest food or­der­ing net­work in the world, with more than 200,000 par­tic­i­pat­ing restau­rants. The com­pany is present in 9 coun­tries across Europe, as well as in Canada and Aus­tralia.

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