Becoming Indispensable Again
With a relatively small number of players dominating the mass market, OTAS need to introduce added value to their offering in order to survive and prosper. On the other hand, opportunity in the sector has shifted to localization and specialization. It’s time to capitalize on years of offline experience to deliver differentiated services both online and offline. “It’s all about specialization,” said Boutros, as opposed to adopting a booking-only or a one-size-fitsall approach. Here is an overview of the strategies being adopted:
1. Becoming a one-stop-shop:
On the home front, Kurban Travel has worked on developing specialized teams in different verticals to establish itself as a travel consultancy. Gokurban proposes special holiday and seasonal