Be­com­ing In­dis­pens­able Again

Arabnet - The Quarterly - - Business -

With a rel­a­tively small num­ber of play­ers dom­i­nat­ing the mass mar­ket, OTAS need to in­tro­duce added value to their of­fer­ing in or­der to sur­vive and pros­per. On the other hand, op­por­tu­nity in the sec­tor has shifted to lo­cal­iza­tion and spe­cial­iza­tion. It’s time to cap­i­tal­ize on years of off­line ex­pe­ri­ence to de­liver dif­fer­en­ti­ated ser­vices both online and off­line. “It’s all about spe­cial­iza­tion,” said Boutros, as op­posed to adopt­ing a book­ing-only or a one-size-fit­sall ap­proach. Here is an over­view of the strate­gies be­ing adopted:

1. Be­com­ing a one-stop-shop:

On the home front, Kur­ban Travel has worked on de­vel­op­ing spe­cial­ized teams in dif­fer­ent ver­ti­cals to es­tab­lish it­self as a travel con­sul­tancy. Gokur­ban pro­poses spe­cial hol­i­day and sea­sonal

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