FIVE TIPS NA­TIVE CAM­PAIGN

FOR SCOR­ING A SUC­CESS­FUL

Arabnet - The Quarterly - - Digital Media - By Carol Matta

With over 10 years ex­pe­ri­ence in the com­mu­ni­ca­tion & me­dia in­dus­try, Carol cur­rently heads the Na­tive Ad­ver­tis­ing prod­uct of­fer­ing at DMS and her role fo­cuses on mak­ing sure a state of the art so­lu­tion is of­fered to the mar­ket. She has spent the last 5 years de­vel­op­ing and lead­ing the re­gional com­mu­ni­ca­tion depart­ment of one of the fore­most pro­fes­sional in­ter­na­tional beauty brands, where she suc­ceeded in bring­ing the brand’s me­dia share of voice to rank #1 in the re­gion.

By Alexis Bagh­dadi | @Guer­rillawriter

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